In this smart phone era, mobile search engine rankings matter a lot. With Google introducing a change in its search algorithms every now and then, it is must for, businesses on mobile, to be aware of these changes and use them aptly for enhancing their Google mobile search engine ranking.
Recently, Google has introduced a change in the way it delivers search results on phone so that mobile-friendly websites are given preference. This change implies that businesses, which don’t have mobile-friendly sites, need to gear up. They must optimize their website for the best viewing experience on mobile to keep their mobile search rankings up.
With the new generation totally relying on smart phones to meet browsing needs, most of the Google searches are attributed to mobile. The new change in Google algorithm can greatly impact the sites that appear in the search results. With Google offering a tool to test sites for being mobile-friendly, it has become lot of easier to take control of mobile search engine ranking. In this blog post, I am presenting some approaches which may help you in passing this test.
Ensure that Links and Buttons aren’t too Close
Google will rank your site down if it views that buttons, links, and other tappable elements are close to each other. The reason behind this is user may end up hitting the wrong one.
This can be avoided by making the tappable elements look larger or to add more space around such elements. Users must be able to easily tap on tappable items without hitting other items or tappable parts of the page.
As per the guidelines, the width of average adult finger is about 10mm. This implies that buttons and links should depict a tap target of around 48 pixels on a site with an appropriately set mobile viewport. Wherever links or buttons are required to be smaller, Google recommends having no tappable elements within 32 pixels.
Content Should not Spill Over the Screen
This implies that content should not be wider than the screens. Horizontal scrollbars are a strict no-no on mobile. Web pages mustn’t be wider than the device’s screen.
Whist defining the width of containers for text or images, Google suggests that you use relative values instead of going for fixed values like pixels. You can go for percentages in this case. Google also recommends not using high values when placing elements on a webpage whilst utilizing absolute positioning. This reduces the chance of element being placed outside the visible area of the screen.
A number of layouts and styles can be used, with the help of CSS media queries, for websites based on the device size on which it will be viewed. To help you get started, in this area, Google offers Web Fundamentals guide.
Make Minimum Use of Plug-Ins
Google expects that most of the mobile devices do not support plug-ins to let third party technologies run in browser. This implies that if you use plug-ins for Flash, Silverlight and Java then you may be penalized.
Google proposes mobile website owners to go for browser-based technolgoies in place of using plug-ins for their mobile site. As an alternative to plug-ins, it also urges one to user HTML5 audio and video, sophisticated graphics as well as presentation effects, local storage and file access.
Define a Viewport Width
If you don’t specify a viewport in HTML of your site, then mobile browsers will consider the page as if it was on a desktop browser.
You must set the viewport to the width of the device using the <meta name=viewport content=”width=device-width, initial-scale=1″> tag in the head of your HTML.
Ensure That the Text is Legible for Viewers
Google will penalize you if your text is too small for the viewer’s eye. A good way to make text scale is to set a viewport to the device width. This will ensure that text is clear even on small screens.
For scaling fonts, set the font size to 16 pixles on the body of the page with height of the line to 1.2em. The rest of the content can be sized relative to the base size of 16px.
No matter what device on which your website is being viewed it must deliver best user experience. It must be user-friendly and also not misdirect the user. Using appropriate elements at appropriate places can help ensure a website truly valued by the visitor.
Potenza Global Solutions is leading seo service company based in India, providing a complete solution for Online Marketing.
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