Benefits Offered by Multi-screen Viewing for Ecommerce

With the expansion in the types of smart devices being manufactured and increase in mobile apps development technologies, there is an upsurge in multi-screening behaviors. No matter what the online activity, shopping, planning a trip, or surfing the web, majority of shoppers move sequentially from one device to another to accomplish a specific task. Almost 40 percent of smart phone users watch TV while browsing their smart devices.

Mobile is the nearest and most accessible device whenever users want to use the web. Mobile apps development has ushered in an upsurge in the usage of smart devices and made them omnipotent. Today, a smart device can perform almost all activities which can be performed on desktop PC. All thanks to advancement in mobile apps development.

Statistics for Local Searches:

  • 90%- Shoppers shift amid devices to accomplish a task.
  • 40%- Smartphone users browse their smart phone whilst watching television.
  • 65%- multi-screen shoppers state that they initiated shopping experience from a smart phone.
  • 84%- multi-screen shopping experiences involved the use of mobile for first or second interaction.

Benefits Offered by Multi-Screen:


  • Allow touch functionality: The minimum recommended touch target should be 48 dp (density independent pixels). Keeping targets small will only result in click mistakes which are a huge turn off for a mobile user.
  • Avoid Using Mouse Hovers: Whilst mouse hovers are excellent to unleash hidden content on desktop, they might not be suitable for touch screens. When it comes to touch devices user’s finger is like a mouse and it can’t hover like a mouse. Instead you can go for buttons which can be tapped to display further information.
  • Select the Right Font Size: Ideally font size should be 12 pixels so that everything is legible to the viewer. Ensure that the typeface is easy to read. It is best to avoid image-based text.
  • Avoid Pop-Ups: Avoid them as pop-ups are frustrating both on desktop and mobile sites.
  • Go for The Right Width: Vertical scrolling is in but scrolling sideways contributes to bad user experience. Your users will rate your site as being non-user friendly.


  • Sweet and Short: On mobile it is better to avoid the tendency of squeezing every part of your desktop site in it. Keep mobile content short and simple. However, you must ensure that the main content having sales pitch doesn’t get skipped.
  • Customization: Smart device users expect functionality similar to your desktop site. Instead of cropping main content you can restructure it in a way so that it fits the mobile screen.
  • Show Key Actions: Ensure that you give your users access to all key functions. For instance, product search and shopping cart can be displayed in the front and center. Also, insert a link to your full website so that users can access it if desired.
  • Check Media Files Twice: Media files have to be checked as flash video doesn’t play on a mobile device. Ensure that your media files can play on multi-screen sites.
  • Make Checkout Simple: Filling out lengthy forms is not just time consuming but also frustrating for a mobile user. If you want to augment your conversion rates, you need to simplify the payment process as much as you can. Provide functionalities which help your users to checkout quickly with payment and shipping details being generated from the cloud.


To enhance user experience one thing that you can do is optimize your site speed, especially on mobile. It is on smart devices that users have limited net and they are often browsing on the go. Fast loading website often boosts visitor engagement, and retentions as well as conversions. Following are the mistakes to be avoided when it comes to speed.

  • Innumerable HTTP Requests: Whilst the behavior of mobile users is akin to that of desktop users, there is limit to their processing power. To help them browse faster, you can reduce the number of on-page elements which drive additional HTTP requests.
  • Image Overload: With smart phone displays getting better, you may be tempted to display the largest possible device. This brings down the processing power and leads to wastage of precious time of the user. For each device, you must serve the right image size.
  • File Overload: Using too much of JS or CSS might slowdown the page loading speed. Wherever possible compress your code and consider reorganizing your CSS. Ensure that your assets are being cached by browser so that visitors needn’t reload them on every page load.

All in all, it can be said that user experience is of utmost importance when it comes to any device.

About Author:

Michael Waugh is a versatile tech blogger and work with Potenza Global Solutions. Please visit for more Information.


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