Why Site Architecture Should Precede SEO

Every website aims at getting their website on the top search results. Top position on search engine results guarantees website owners that their website will drive traffic. Search engine is the bridge between the end user and the website. It is considered one of the major factors driving traffic to your website. The structure of your website largely determines your website’s position in the search results.

Site Architecture
Adopt a Visionary Approach

Think about the long term results whenever it comes to your website. When a website is created, its ultimate goal is to be optimized for search engines. This makes it essential to first design a website’s hierarchy.

Start by drawing a hierarchical diagram of categories and pages contained within the website prior to beginning the website development process. Your website’s architecture must be logical and should have only 2-7 main categories. Also, the number of subcategories must be limited. The number of categories or subcategories also impacts the template you are choosing for your website. This makes it imperative for you to choose limited categories and sub-categories. This can prove to be timesaving and help avoid rework.

Website Profundity

Planning your hierarchy prior to building your website gives you an opportunity to gauge the depth of your design. A shallow site which shows deep information within a few clicks can be considered more user-friendly than a website having deep design. The user should navigate minimum pages to find the information they need. More information or desired information in less number of clicks is what is meant by perfect site depth. Deep websites suffer high bounce rates.

Internal Links

Keeping your website’s depth in range makes it simple for search engines to display your main page as well as your internal links. Internal links are the indented links showed on search engines. They direct to popular sections of content in an indexed site that is being displayed on the search engine. This is something that even paid sources can’t get you as the search engine’s algorithm automatically generates these results on the basis of your websites design structure.

When it comes to SEO, internal links are very valuable. They divert users to the most important information on your website. They help augment click-through rates and bring down conversion time.

Size Holds Importance

Ensure that your website has space to fit in information that will drive users to your website. A number of websites reveal almost no information under subcategories of the website. This makes the search engines ignore them. Ensure that there is space for content and you fill that space with content. The average length of content, for a website to rank on the top 10 Google search results, for any keyword is at least 2000 words. Creating content rich pages to ensure that your site design encourages search engines to include your site in the search results.

About Author:

Michael Waugh is working with Potenza Global Solutions from the past two years. He has a passion for technology and also loves gaining knowledge about new technology tools. He likes blogging the information he has gained both through research and practical experience. He shares with his audience wonderful insights on the impact of technology changes.


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