According to eMarketer, “Nearly 2.6 billion people that are over 1/3 of worldwide consumers will use smartphones to browse websites by 2018.”
It hints you will be losing the one-third of mobile traffic if the website design is not mobile optimized. It’s a big figure that cannot be overlooked by the businesses. The mobile trend is making the businesses to build responsive website design that’s compatible with the myriad of devices to get the share of the mobile audience as well.
There exists one more fact that is if the mobile responsive designs are not crafted immaculately, the target users will turn away. It’s imperative to not make any miss while website development and UI designing. Yet, some mistakes are made. What are they?
Let’s dig down to know about the glaring responsive website design slip-ups that you should avoid:
Emphasis on devices rather than screen sizes
The mobile market is flooded with the range of devices like- smartphone, wearable, tablet, ipad and more that are available in different screen sizes- small size, mid-size or large size. It’s better to focus on designing the UI based on screen sizes rather than catering thousands of devices.
Not ready for new device launch
The responsive websites are designed to easily get accustomed to any device, but if the responsive web design services have developed the website considering just available devices’ screen sizes in the market, it will be a big mistake. Ensure the website design must be scalable and optimized for the upcoming launch as well.
Ignore the large screens
Don’t forget that still the website traffic from the desktop accounts to 48%, which is a significant percentage to consider. Optimize the design which works well on both mobile and desktop to allure the maximum traffic to the website.
Performance is overlooked
40% of the users abandon the website if it takes more than 3 seconds to load no matter the users are accessing it through mobile or desktop.
It’s a striking fact which end the myth that mobile users are comfortable even if the website takes too long to load the page. Make certain the website loads quickly either by reducing the images or slimming down the HTTP requests.
Same navigation across multitude of devices
All the devices are dissimilar in size and cannot have the uniform navigation site-wide. Still, if the button sizes, visual layout or menus are kept similar, it ruins the appeal of website design and user experience. Keep the app flow, color contrasts and features consistent, but not the elements to grab the maximum user’s attention.
Making the content out of sight
Considering the mobile screen of smaller size, sometimes, the content is hidden for mobile optimized websites. This is not feasible because the users will never be interested in switching to the larger screens to read the full content. It’s good to display the complete content on mobile optimized websites and you can use collapse/enlarge feature to showcase them aptly.
Testing on every device is considered as unimportant
This is vitally important to test the usability of the website on every device before its final launch. This testing helps in fixing the UX issues, otherwise, it will create a big mess.
The responsive design is not an investment for good designs, while it’s for designing great experiences. Also, making the website up and running isn’t an arduous task, but building it mobile responsive is crucial, which demands a lot of efforts because a single mistake can make the things go wrong and leads to poor UX. Certainly, this is not what you want. Right?
Incorporate the website design with best responsive web design service providers.