“The exponential increase in the mobile usage is a major cause of the digital growth. The mobile users have already surpassed the desktop users and now the number is constantly rising,” according to Smart Insights.
The digital growth is not just pushing the businesses to have an online presence while insisting them to have websites that are mobile-friendly.
Well, the gala opportunity which is hidden behind the compulsion of making the website design responsive, that’s if worked nicely, then businesses can engage and acquire the user on-the-go.
Firstly, take a quick look at what the responsive website design is:
The mobile websites that are developed with responsive design are actually programmed in a fashion that easily adapt to all the digital devices’layout no matter what’s the size of the screen. It means, the website is coded once, but it works impeccably on all the devices.
In a nutshell, with one-time development, businesses are getting the website built that functions well on the myriad of devices.
Let’s discuss a few reasons that require the website to be responsive:
- Upsurge in the mobile trend
According to a study, a significant rise is observed from Google searches to the emails opened through mobile devices in the last five years.This trend will continue at least for the next decade.So, with responsive website development you can win the mobile customers, else your competitors will.
- Enriched user experience that cannot be overlooked
Nowadays, the people are up to their neck in and prefer to browse or search on-the-go. When the website takes so much time to load or won’t display the content nicely with less resolution, the users close the website immediately. That’s truly upsetting.
But, with responsive website design, the users can browse the website easily and left the website with a good experience. The delighted users are expected to buy the services and revisit the mobile website.
- Get the share of mobile users
In case, you are promoting the business products or services via blogging or social media channels, then the website with responsive mobile designs is proved to be better. The 60% of the mobile users browse the social media channels with mobile.
That’s stupendous.But, beware! When you are doing such promotional activities via social channels, ensure that the website is mobile optimized, else you will end up losing the customers due to a poor experience. Get benefited with the share of mobile users by hiring responsive web design services.
- Loved by the search engines
It’s universally known that search engine crawlers give top preference to the website that’s content and loading speed improve the user experience. The website with responsive design truly ends up the user’s frustration.
Besides, the bots find it easier to crawls the website across all the devices and the chances of on-page SEO errors are also minimal. It makes the website to top the ranking charts.
- Make the website future proof
Innovation and advancements in the digital devices is an on-going process. The day after another, a new device is launched whose screen size and resolution are different. If you have jumped onto responsive website development bandwagon, you don’t need to worry about updating the website in future for the new devices.
Instead, the website will perform flawlessly on the upcoming devices, be it a smart TV, smart glass, or smart watch, without impacting the user experience.
As the mobile usage is gaining momentum, the businesses are increasingly leaning towards responsive website development to modernize the business and sync the marketing activities as per the current trends. With the pace of time, the responsive website design has not remained a fancy thing, while it has become a part and parcel of the websites.
Enjoy the great returns with responsive website design engineering!