This is a mobile era where every business is racing in the mobilization race to improve the work flow, optimize the business processes and get the customer’s attention. The urge of mobilizing the user’s journey has fueled up the mobile application development across the world.
It is estimated that the number of hours spent daily in the mobile app development by the developers is nearly equal to the number of hours the customers spend in using the mobile apps.
It indicates that the mobile app usage is also growing at a steady pace with showing no sign of getting slow-down. That’s the reason, now, there are so many mobile apps in the market of various genres serving the different purpose that just name it and you have it.
But, it doesn’t mean any app engineered by the mobile app developers would stand high on the user experience ladder. Even, there are so many mobile apps which get rejected by the app store when uploaded.
All the time, the developers are not in charge of the app rejection because the app rejection either by the app store or users depends upon several factors that need to be considered before launching or making the app to the app store.
Let’s dig deep what are the elements that hinder the app’s success and make it face a big failure:
- Absence of fundamentals
Including rich functionalities in the app is good which differentiates the app in the market and easily engage the users. The rich features may bring huge downloads, but if lacking the basic features, then there are less chances that after downloading the app the users would use it for a long duration. Instead, they will soon uninstall the app.
- UI is not user-centric
The user interface design actually defines the users’ journey through the mobile app. It can be smooth or become a roller coaster ride, if not engineered keeping the end users in mind. No matter how nicely the elements are put, features are integrated and easy the navigation is made, unless they are not in sync with how users want them to be, all the efforts goes into the vain.
The developers must team up with the end users for beta testing and design the UI keeping main focus over the users so that users will get the seamless experience on the multitude of devices across multiple platforms.
- No updates after a long run
Publishing the app once with the excellent features won’t end your job. Instead, you need to listen what users think about your app, what changes they expect in the app and what are the bugs need to be fixed. Based on the feedback, bringing updates in the app in the form of bug fixing or what’s new is essential, else the users will get bored and stop using the app.
- Too many notifications
Informing the users at various stages while using the mobile app through push notifications is good, but it becomes annoying when the notifications are sent too often. It actually starts interfering with the user experience as your app is not the only app that users are having on their mobile app. Ensure that the optimal number of notifications should be sent.
- Battery drainage
The high mobile battery consumption issue emerges in many mobile apps that’s never overlooked by the users. After installing the app, if the same thing happens, the users take no time in rejecting the app on the grounds of high battery drainage.
- Security hole
The security always stays at the top of the user’s mind when they download the mobile app and they are never ready to make any compromise with the personal data security. If the app includes any suspicious content or malware which results in data theft, the users abandon the app off the bat. Safeguard your app against any such malicious software.
- Bombardment of ads
The advertisement is a way to monetize for the businesses, but too many ad’s appearances decreases the mobile app usability and ruins the customer experience as well. The hindrance leads to the app rejection by the users. Maintain a fine balance of the ads pop-up.
Wrapping it up
The mobile app can create a major breakthrough only when it scores high on the user experience and usability. If any of the aforementioned factors exists in the app, then it will not be able to live up to the customers’ expectations. When you join hands with any mobile application development company, make certain they build quality apps leveraging advanced technology and keeping users at the core.