Major Challenges iOS Developers Encounter with Developmental Trends

Apple has brought a great shift in the mobile industry in 2007, with its great compatibility and operating system. To reach the level of satisfaction of its customers, the company brings upgrades in the software almost every year. With the recent launch of the iOS 11, Apple is giving a tough competition to its rivals.

In the recent times, mobile applications are the most important element of a smartphone. But with the high restrictions with the iOS operating systems, it comes as a difficulty to develop an application easily compatible to the gadget.

Here are some of the challenges developers come across while developing an application or game for the iOS operating system.

4. Major Challenges that IOS Developers Encounter with latest Developmental Trends

1) Compatibility of the application

The compatibility is not a concern for the app developers with Apple but it doesn’t sound that easy. With the upgrade of operating systems every year, it is a tedious task for the app developer to stay aligned with the upgrade. If the application is developed according to the newer versions of the operating systems it will attract more users.

The developer must also keep this in mind that the application is compatible with other iOS devices. Apart from that the concern also lays on the compatibility of the application with every apple devices thus it requires a device test to detect the problem.

2) Limitations on memory and storage

Another challenge for the developer is the memory and storage of a device. Every device has a storage restriction and heavy applications consume a lot of memory.  Thus, even if the application supports the latest iOS version the user will not be able to use that app.

3) iOS Apple Store approval

Developing the application is not the last resort because you need approval from the iOS Apple store to launch the application. There are rules and regulations set by Apple store and the developer has to keep them in mind to avoid getting rejected.  The developer also has to stay up to date as the regulations change time to time.

4) Battery Life

There are some applications which consume a lot of battery that ends with the app getting uninstalled. The audiences often get disappointed with the applications which consume a huge amount of battery. Thus the developer has to create the application which consumes less battery and performs better.

5) Network challenges

The poor network will not be a major concern unless the app is used to stream videos. The speed of the internet will cause a major issue and disrupt the quality of the video. Thus developers have to come up with an idea to create less disruption in the quality of the video. Applications like Netflix have developed with the automatic video quality settings when there is a poor network connection.

6) App Security

Apart from all the challenges coming up in developing an application, security comes as the most concerned factor. The developer has to create a strong layer of security while developing the application. An application holds the data of the user and thus it is a great responsibility on the app developer to create security to prevent hacking.

7) Beta Testing

The Beta Testing is an integral part in the process of app development. It gives an idea about the performance of the app and optimal methods to improve the app. The developer gets an aspect to test whether the app is functioning well or not. It is also helpful in finding bugs in the application and helps in finding ways to improve them for better performance.

8) User Interface

Creating a user-friendly interface will be an accomplishment for the app developers. iOS devices are very likable among the audience due to its clean design concept and great user experience. The major challenge for the developer comes to create an attractive user interface with using the screen space optimally.  Thus managing the screen space and developing the application in the limited size is a tedious task for the developer.

The iOS developers have to deal with a lot of challenges apart from these on a daily basis. They have to keep themselves updated and change their thinking capacity according to the latest versions of iOS operating systems.

An accredited iPhone application development company, Potenza has an in-house team of skilled developers who have delivered top-notch applications combining their technical skills and domain knowledge. Our iOS developers create for you a customer-centric app without ever losing sight of the business values and goals. These apps are custom designed to reflect the brand value through various aspects of the application thus enhancing brand recognition and customer loyalty.

Visit Our Website: Mobile Application Development Company


Create Bestseller iOS Apps using 9 Effectual guidelines

The uses of smartphones and mobile applications have seen a tremendous transformation over the last few years. These days, the applications have been looked upon more as a utility that helps you perform your routine chores at your fingertips. These easy to use and swift applications allow the users and the designers to unleash the whole lot of potential of smartphone device.

Despite the stringent rubrics, iOS has been one of the most popular digital dissemination platforms worldwide for iPhone application development with over 1.5 million exclusive apps in its kitty. The iPhone app developer encounters different challenges in iOS app development phases.

In order to go through a crinkle free development process, here are few vital points that a mobile app development company should take into consideration while initiating the iOS app development process.

9 resourceful guidelines for developing ios app

1) Conceptualize your idea

When you design an iOS application, focus on what the app shall be used for and try to anticipate the features which a user would be searching for.  Having culled the right pathway for the app, a developer saves significant of time that helps the mobile app development company earn high profits by getting the app listed in the shortest span of time.

2) Smart Analysis

A Smart analysis and thorough research should be carried out to accentuate on the pros and cons of the iPhone app development process. Accumulating the technical prerequisites can help analyze the market potential for your app. It helps to keep tabs on your competitors as well as similar apps prevalent in the market.

3) Designing of Wire-frames

Wire-frames are an assortment of images, portraying the user options as well as the elements used for creating the structure and the performance of the app. Once finalized, the developer freezes all of the feasible screens to be developed for your app prior to wire-framing.

4) Engaging Design

During the development stage, the developer needs to emphasize on the judicial use of graphic intensive resources and animations.  A developer should aim at creating an engaging design for a successful app by embedding both a perceptive user interface and enthralling user experience.

5) Architectural Layout of the Software

Prior to the initiation of the development process, the developers ascertain whether the proposed architecture of the software is sturdy and scalable for the mobile app development. This process takes alongside the designing process. A core principle of iPhone app development, Model view controller paradigm (MVC) is fragmented into data, software and the user interfaces.

6) Efficient Integration of Front-End & Back-End Development

A successful app is an integrated action of both the front-end and the back-end developers. As the development of engaging UI designs and prototypes is of high importance, the formation of the back end structure and the adaptation of the software to enhance the user experience are also of great significance

7) Application Testing

Developing an iPhone application is never deemed complete if it has not been tested on the real time platform. The ultimate objective of the app developer is to publish the app on the App Store. Known for its arduous App Review Guidelines, Apple Store has a high app rejection level. Due to this tough submission process, it becomes crucial for the developer to review the functionality of each screen to eliminate any chances of rejection. The different stages of testing include but not limited to usability testing, Performance testing, Security and compliance test, device testing etc.

8) Submitting App to the App Store

When you are ready with your app, the next step will be to submit the app to the App Store. There is an array of steps that need to be pursued in order to submit your app to the store. Here’s a step-by-step guide which a developer needs to follow the submission process.

 Generate an app Id
√ Generate an iOS distribution provisioning profile and distribution certificate
Setting up of build settings in Xcode
Generate an App Store Listing
Prepare a Release Build package
Complete Information on the version
Submit the Version for Review
Release of the App for sale

9) Regular Updates to Your App

The process of development does not get concluded upon the successful release of your app.  Instead, the mobile app development company is required to be prepared for the maintenance of the app, resolving bugs, incorporating innovative features in the form of newer version updates benefits them to maintain an inveterate relationships between your applications and its users. Demand for a regular review or feedback about the app from the users and integrate them in the upcoming versions of the app.

With the aid of resourceful guidelines of an app development process, iPhone app developers can proficiently create a successful app.

8 Easy and Quick Ways to Fire up WordPress

It’s time to say goodbye to those frustrating tech hurdles.

WordPress is an awesome platform; but, there’s one unvarying weakness – it can be pretty slow. And no one likes to wait eternally for a site to load, so much so that 40 per cent of visitors desert a site if it takes more than 3 seconds to load!

It’s easy to end up with a sluggish site without the right precautions which leads to loss of subscribers, customers, and repeat visitors.

In the long run, it translates as losing money!

Studies have derived that just a 1 second delay in loading time can cause as much as a 7 per cent loss of conversions.

For example, if your website makes just under $3,300 per day, a single, 1 second delay in loading time could cost you over $90,000 per year.

3 seconds would mean getting somewhere to a loss of $300,000 per year.

Super crazy, right?

Nonetheless, Google has included site speed into its ranking algorithm and a slow website could lead to a privation of valuable traffic. Plus, mobile traffic has been ever increasing lately and slow websites can lose out big time.

Here are 8 simple and straightforward tips to fire up your WordPress website without messing around the code or breaking the bank:

8 Quick and Easy Ways to Fire Up WordPress (2)

1) Implement a better web host

Your web host is the foundation on which you build your website.

Having no solid host equals to inconsistent delivery of good experience to your visitors. Also, it’s a mammoth task to move an entire website. Hence, it’s best to employ a web host which has a lot of power and offers migration services to save you the time and hassle of sorting through annoying tech issues. Plugins can help you migrate any website, but if that’s not your cup of tea, it’s better to let your WordPress development company take care of it.

2) Set up a CDN

Web hosts routinely face a problem wherein the load times are dependent on the proximity of the user to the server; resulting in slower load times in certain geographical settings

The key lies in setting up a CDN (Content Delivery Network).

A CDN is basically a network of servers that are strategically placed around the globe. With an apt CDN in place, it’s simper for web hosts to reduce the load time for any given website.

3) Choose a better optimized theme

Most WordPress themes are loaded with unrequired features that are plain useless; making the theme more resource intensive.

To optimize your website, many WordPress development companies furnish themes that are lightweight and simple. Overall, a clean and focused theme will help your website not only look good, but load quicker too!

4) Set up a caching plugin

WordPress serves pages dynamically, resulting in the use of PHP code to request information from your database. It then creates a HTML page for the visitors.

Well, this can be very slow; and therefore, a caching plugin can be used to save those HTML pages and serve them to your visitors when required.

For example, WP Rocket is a great tool; it’s a paid plugin, simpler to use, and can induce greater speed than the free plugins available. Also, a competent WordPress development company can comprehensively take care of the optimization and performance needs of your website.

5) Compress your images

Uploading gigantic images to WordPress simply forces it to resize them on the fly. Hence, uploading multiple images that are 5 MB each really isn’t a good idea.

It’s best to reduce the file size to the lowest point possible without changing the image quality. It’s hassle-free with Photoshop in hand, but tools like Image Optimizer provide all the benefits for compressing images online. You can also automatically do this in WordPress with the aid of plugin.

6) Add LazyLoad to your images

When a visitor lands on your page, there’s no need to blast info in his face by loading everything at once; in this case, all of the images.

With LazyLoad, when a reader scrolls down, other images load one by one, right before they appear on the screen. This not only speeds up your page loads, but also helps save bandwidth by loading less data for users who don’t scroll all the way down. LazyLoad is a good option for WordPress.

7) Keep database tables up-to-date

Every now and then, your website’s database tables should be optimized for efficient working. It not only helps your database run smoothly, but also maximizes your server resources. Make use of free plugins like WP-OPTIMIZE to make this process uncomplicated and easy-peasy.

8) Disable trackbacks and pingbacks

When another website links to yours, you may notice trackback and pingback notifications. This takes up significant server resources that can be better splurged on delivering a great experience to your visitors.

You can choose to disable these by moving on to Settings > Discussions in your WordPress admin area. This tip is better left to experts at a resourceful WordPress development company who can manage your website methodically.


This quick round-up of efficient measures can speed up your pages and lead to an optimized site; bringing in happier customers. Plus, with improved page load times, Google will probably rank your website slightly higher in the search engine results.

6 Ways Google’s AMP Impacts Your Online Business


AMP, Accelerated Mobile Pages, is an open-source program rolled out by Google in 2015 for publishers to facilitate their content and have web pages load quickly on mobile devices. AMP is aimed to effectively improve user experience and content readability, offering a mobile-friendly responsive web design.

AMP strips away all the elements that can cause the content on the web page to load slowly on mobile browsers. The web page created with AMP HTML is thus stripped down to basic text and images, making the content load around 15-85% faster as compared to the formatted content developed using other scripts.

Wondering if Google AMP is really important and would impact your online business, in any or every possible way?

6 Ways Google_s AMP Impacts Your Online Business

Let’s take a look at 6 ways Google AMP can influence your online business.


1) A Big SEO Boost

Google’s core search algorithm factors in page speed and mobile-responsive website design to determine the placement of the website’s link in the search engine results pages (SERPs). The faster your page loads on mobile, the more likely it will be seen and clicked on by Google search users, resulting in a higher ranking on SERPs.

Adding to this, now all AMP enabled articles appear in swipe able carousel format even above the paid ads in the search result as shown below. A paid placement option may also be available in the future.

G3 (1)

2) A Better User-Experience

Visitors love the fancy and creative designs on your website but they care even more about the loading speed than all the fancy motifs that adorn your website. Page loading time contributes greatly to website user’s experience.

A Kissmetrics study states that 40% of people abandon a website that takes more than 3 seconds to load.

It’s abundantly clear to see that when one can’t wait for more than a couple of seconds for a website to load, speeding up the web page by 15-85% can only have a positive impact on user experience.

3) Increased Profits for your Business

There are umpteen marketing advantages of a website that utilizes AMP, but are there any advantages that directly contribute to sales or conversions?

Consider this, Kissmetrics, again, states that
A 1-second delay in page response can result in a 7% reduction in conversions.

This can be a huge issue for business owners whose target customer base largely exists on a mobile platform. The faster loading speed can lead to a reduction in bounce rates and increase the probability of conversion. Since the target customer stays on the web page for a longer duration, business owners can use advertising banners and offers that require a click-through to convert a visitor into a lead or a lead into a customer, thereby contributing to generating revenue.


4) Domain Authority Suffers

One of the biggest disadvantages of using AMP-backed content is how it negatively affects domain authority. AMP ties your website to Google and not to your domain name.
For instance, let’s have a look at the screenshot below:


As you can see the URL,, begins with “” and then takes on the article’s originating domain. When browsing through the article, visitors will still be on and not on the publisher’s website.

5) AMP doesn’t work for non-publisher sites

AMP only covers articles and blogs that are in long-form content and doesn’t really work for e-commerce or brand sites. An e-commerce site can find the design constraints of AMP too restrictive and will prefer to stick to traditional HTML.

6) Poorly constructed HTML pages will be found out

A blessing in disguise, really. Each and every page has to be free of errors before Google can set it up in its AMPs caches. Business owners and publishers need to spend ample time and money to further debug every web page.


To summarize, considering the cons above, if your website deals in the long form content and you want to stay ahead of the curve, in sync with the emerging trend that is, mobile-optimized content, then you are an ideal candidate for the AMP overhaul.

If you want to move into AMP, make sure your website is developed right from the start.Contact Potenza Global Solutions for Responsive Website Development today.

Top 4 Ways To Convert WordPress Theme Based Website Into Multilingual

The digital presence of the businesses increases their penetration into the market and enhance the customer base. But, in the world, several countries come in, where people communicate in different languages. In the digital world also, people prefer to read, browse and acquire the content in their native languages, which compound the problem as different websites cannot be created for varied geographic nations.

Here, multilingual websites help, which increase the market opportunities by allowing the users to consume the content in their native language. But, how about the websites that are built using responsive WordPress templates. How would the translation become possible?

Don’t fret! There are a lot of multipurpose WordPress themes which provides all the tools needed to develop the website with multiple language mutations. Although the translations are added right into theme templates, but how the website can be translated on the home domain easily. That’s the question.

How to translate your multilingual WordPress theme

The four ways to create multilingual websites with business WordPress themes is rounded up that will definitely answer the question. They are:

  • WPML plugin

The universal plugin can be used with any WordPress theme through which the WP admin can be easily translated, but manually. By importing .PO files, all the tools can be converted into the preferred languages. In the .PO files, the text, strings, and language translation are stored.

The premium plugin is highly leveraged due to the vast array of options it offers during translation. Using the plugin, you need to first translate the post, then metadata, attachments, featured images, widgets, and menus consecutively.

  • Multilingual theme plugin

Many WordPress themes come with built-in multilingual support. The translation plugin available in the WordPress theme can be leveraged to convert the website content into various languages. The plugin gets regular updates and fully compatible with the website to enable the translation without messing with .PO files.

The automated translation in 26 different languages alleviates the need to manually handle the .PO files or translation outside the WordPress admin.

  • Machine translation

The websites that are having less content can use the machine translation tools like- Google translator because going through the lengthy process of plugin makes no sense to them. But, the machine translation becomes poor choice when the content has to be translated into local languages.

The poor quality translation can create conflicts and put the business online repo at the stake. The accurate translation is a must to increase the business outreach in a specific country. Consider this option prudently.

Note: Completely relying on the Google translation is not a good practice as Google penalizes the websites for inaccurate translation or content duplication.

  • Human translation

Human translation is a long process and costs dollars, but it guarantees that the content won’t lose its creative idea and retain the flavor of original content. This type of translation is qualitative, precise and accurate, and add appeal to the target user base.

For this, the translation work is outsourced to the companies that have a proficient and qualified team of translators who provides the content translation anytime, the businesses want.

Closing words

The professional WordPress themes packed with an integrated multilingual system which translates the entire website in no time. Also, there are a lot of options available that enable the translation on-the-fly.

The Corps Multi-purpose WordPress theme is extended with multilingual functionality, which allows the businesses to create the website in several languages wherein the theme admin panel, post types, elements, widgets, page builder, settings and site administration can be done in any language without needing to get mess with .PO files.

End the hassle of manual translation, and get the website built and ready for your customer’s use with Corps theme.

5 Most Sought-After Android Game Development Frameworks

Android is one of the greatest platforms on the top of which varied genres of the stunning game applications are built. Consequently, the Google play store is flooded with millions of the games and some of them are the masterpiece of their kind.

Android provides numerous frameworks, tools, resources and libraries to enable the best-in-class Android Game Development. The availability of the plethora of Android game engines muddies the water, but there are some key attributes that help in making the choice rightly.

Presently, a major share of the game players prefers to play the game on mobile devices rather than PC or console. To build the mobile game apps, the game engines that are worth for building PC or console may not be suitable for the mobile games because distinct mobile devices have different CPU and memory efficiency needs. That’s where the CPU and memory management work as key attributes.

5 Most Sought-After Android Game Development Frameworks

Here, we have rounded up the five frameworks that work excellent for the mobile game app and improve the overall game experience. They are:

  • Corona

Corona lets the developers build the brilliant game apps at ten times faster speed using easy-to-learn Lua. The third party tools, plugins, elegant APIs, composer GUI, features, community support and resources of the Corona framework enabled some of the 2D mobile game development on the Android platform that has topped the charts.

No matter how complex the game app is, but the corona’ APIs reduces the game’s complexity and make the addition of the features easy. The state-of-the-art graphics engine of the corona enables cinematic effect in a few lines of code. Also, the game app is tested by the Corona on the hundreds of devices, thereby letting the developers focus more on gameplay improvement in place of mobile fragmentation.

  • Xamarin

The framework is known for crafting game apps that offer amazing experiences and uncompromising performance. It allows the developers to build native Android game apps with C# coding and .NET libraries. It wraps Android APIs into C# libraries so that native Android OS capabilities can be used.

Also, it takes care of app’s packaging when the app has to be uploaded onto the app store, so in a few clicks, the app uploading on the Google play store becomes feasible.

  • Unity game engine

Well, Unity 2D has not become a thing of the past, but certainly, with the release of Unity 3D, the game engine has scored a high popularity. Although the 2D version of the game engine won’t cost a single penny, but the advanced unity 3D cost dollars to the businesses.

The cross-platform game engine allows the developers to code once and deploy the game app on multiple platforms. The framework has a great asset store that enables the game development at speed. However, learning the unity has a steep learning curve, but the flexibility to code in C#, Java, and Boo Script make the things easier.

  • GameMaker

The GameMaker studio offers ultimate 2D game app development environment with all the necessary resources needed to get started and streamlined development process. With simple drag and drop functionality, the game app can be made running and exported to the Android platform in a couple of minutes without writing a single line of the code.

Through 2D physics and network play, the player base can be created, and using shaders the smashing visual effects can be added in the games. Additionally, the built-in language aids the developer to learn to program the game instead of getting trapped in the vicious circle of learning the coding.

  • CryEngine

The game engine works best for the professionals who want to build the beautiful games at zero budget. It allows the professionals to harness the power of tools the engine offers to create the world-class game experiences.

The game engine with an easy learning curve offers detailed documentation, great community support, the wide range of assets, breathtaking visuals, lifelike characters and several tutorials to engineer the game in the real-time.

Summing it up

Depending upon the type of game app to build, the game experience to create, and the programming skills the developers of mobile game development company have, any one of the game engines can be chosen. Just go through the resources the frameworks offer and monitor how much they match with your game app requirements to pick up the best fit.

Top 5 Reasons Why Unity Is Preferred Over Native Game Development

The Game development is the fast-evolving segment of the app development industry wherein large game studios build new engines, tools, customize open source solutions or use the available tools.  When the decision to develop the Android games or iOS games is zeroed in, the developers have to decide on what platform or platforms they will engineer the app that involves two different approaches.

The game app can be built for both the platforms with native development or cross-platform development engines like- Unity, Cocos 3D and more. Both types of development approaches have delivered standout gaming experience through a significant number of fantastic games, but cross-platform is considered as an ideal choice. Also, both have their own pros and cons.

Top 5 Reasons Why Unity Is Preferred Over Native Game Development

Take a quick glance at the unity and native game development:

Native game development

The native game apps are built particularly for a platform that allows the developers to fully access the device features and native SDKs so that the new game app offers unmatched performance on one platform and specific set of devices. The games cannot be ported to other platforms.

Unity game development

The game engine enables the development of the game that is built once and can be ported and deployed on different platforms and operating systems. The interpolability reduces the time, cost and efforts needed to build the game apps for multiple platforms, OSs, and devices. Also, the time to market the app gets reduced.

Let’s weigh in why unity game development is preferred over native game development:

  • Target broad spectrum of devices

Unity has gained high popularity as a cross-platform engine for building excellent 2D and 3D games for the plethora of devices and platforms. Also, the game engine is considered as best for having a profound graphic capability, easy porting, easy deployment, advanced rendering, animation, collision detection, and so on.

  • Languages support

Alike multi-platform support, the unity also supports three development languages, namely C#, Unity Script, and Boo. Unity community and developers widely use the powerful language C# in the development process.

The other engines mostly leverage C++ which is a bit difficult to work with as opposed to C#. The C# has an easy learning curve and offers the myriad of elements and techniques with which the developers are familiar with. It makes the development a breeze.

  • Great asset store

The game engine has a good community of asset and plug-in creators that provides a range of plug-ins and resources at free or at a reasonable price, which developers can leverage to shape the game app idea into a reality.

The myriad of the asset formats are supported and automatically converted into optimal formats so that game works flawlessly on target platforms. Besides, it has excellent visual editing tools and the editor that can be extended using plugins.

  • Good support

The developers are not required to reinvent the wheels in solving simple issues or the challenges they are facing during game development as Unity’s tutorials, documentation, and user community provide rich tools and guidance with examples and functions that resolve all the queries in no time.

Even, there is dedicated support center, which aids developers to overcome all the development roadblocks. The online community enables the unity game developers to find the solution through the similar query posted earlier.

  • Matured product

The numerous versions of the Unity 3D have been released into the market and now, unity 5.0 is regarded as the most matured version of the game engine. The engine is now packed with best-in-class features that game developers expect through third party add-ons.

The developers have full access to C# components and libraries alongside clean interface and scripting support.

Summing it up

Undoubtedly, it’s clear that out of two- native and unity game development, which one fits the bills. The versatile unity game engine offers the bevy of benefits that outdo the native app development. Also, the developers find unity development more efficient as it’s no brainer to address the individual device-specific attributes when the number of devices is increasing day after another.

Apart from what developers say, the businesses don’t find native development worthy enough because building the apps from the scratch for different platforms and devices that are delivering the same experience, but incurring double expense is the waste of time, efforts, and dollars.

The best solution is to join hands with a mobile game development company that has world-class gamers who have rich experience in developing cross-platforms games leveraging Unity engine. Look no further and get built the app that works everywhere.