Perfecting The Art of Magento Store Development – Avoid These SEO Mistakes

From Search Engine Optimization (SEO) point of view, the default Magento development is not helpful in light of the fact that SEO settings are just sufficiently inadequate to battle out the opposition. Examine each and every setup indicate all together change the default settings appropriately.

Issues and their Solutions

Avoid utilizing default depiction

By entering content in System -> Configuration -> Design -> HTML Head -> Default Description, Magento will take that content as a Meta Description for all pages rather than utilizing custom names. Along these lines, evade that in light of the fact that you have to keep exceptional Meta labels for each and every page.

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Multilanguage store with indistinguishable URL

On the off chance that your store has numerous dialects renditions with same site URL, then it has an antagonistic effect on the general store SEO. Thus, guarantee that for diverse dialects, there are distinctive related URLs. It is appropriate to just item pages as well as applies to Magento store pages also.

Deleting pages or URL changes less a 301 Redirection

Erasing pages through and through or changing the page URL without setting up a proper redirect will prompt numerous 404 Errors. It is not lethal from internet searchers point of view, and Google says it is fine to have a couple. In any case, Google additionally hopes to repair the 404 pages however much as could reasonably be expected with legitimate 301 redirects. The reason being, a 404 page can end up being entirely frightening from a guest’s viewpoint. Henceforth, go to System -> Configuration -> Catalog -> Create Permanent Redirect for old URLs.

Optimization of pictures disregarded

As a default setting, you can’t change item picture name and include an alt tag as a matter of course in Magento development. For bringing web search tool aloof movement, make utilization of alt labels and SEO improved names to your pictures.

Magento XML sitemap as a default setting

Thus default settings are way past basic. It just incorporates class and item pages without pictures. Guarantee your substance before really presenting the same to Google Webmaster. A typical oversight dependably lies in submitting test items sitemap.

Rich snippets disregarded

At the primary spot, Magento does not make rich snippets. For better consideration and presentation, rich snippets are imperative particularly when they convey more snaps and higher CTR with Google. Additionally, rich scraps to be made just once prompting increment in deals, activity, snaps, till the time Google exists.

Loading speed not mulled over

A site’s stacking pace is one element that exceedingly influences Google rankings. Adding to that, a client’s arrival and in addition site ricochet rate relies on upon the store’s velocity. To the extent advertising and SEO goes, Magento is very moderate. Consequently, Magento guarantees more conceivable outcomes and components. Subsequently, dealing with the site’s execution is essential through reserve arrangement.

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Duplicate issues maintained a strategic distance from

The sites with copy substance are huge crooks according to Google. Also, Magento loaded with it, for example,

• Same item in distinctive classifications
• Same item varieties
• Same URL for various pages
• Product sorting
• Pagination

SEO advancement for layered route dismissed

Disregarding SEO settings while tuning up layered route in Magento, whether outsider or default, is a major oversight, which may prompt several copy content and untidy URLs? With more route choices, SERPs are exceptionally influenced by muddled pages. This may impact the general rankings in a genuine awful manner due to an excess of insignificant pages.

After profoundly breaking down the whole store, it was uncovered that there was part of issues connected with SEO settings identified with Magento development. They looked immaterial separately, however when these little issues joined, it did have an upsetting effect on the rankings and traffic.

Author Bio :

Michael Waugh is professional tech blogger working in Potenza Global Solutions. He has good knowledge of writing technology blogs especially on SEO, Ecommerce Development, Mobile App Development field.


The Advantages and Disadvantages of Off-The-Shelf and Custom eCommerce Platform

ecommerceThe question of deciding the usage of an off-the-shelf e-Commerce platform or a customizable e-Commerce platform is too difficult for any business owner as there is no proper answer to it. An off-the-shelf solution may function smoothly for some businesses, while for the others, their requirement for the specific needs are satisfied with an e-Commerce platform. The following pros and cons will be beneficial in deciding upon the same, with more inputs of information to make it all the more easy and simple

Off-the-Shelf eCommerce:

It is a piece of readymade software that can be purchased and installed without further delay, as the software has already been developed as well as tested and used successfully by a large number of businesses.

Pros and Cons of Off-the-Shelf:

Opting for off-the-shelf e-commerce platform means reducing your burden because of the readymade product which includes the standard features that are beneficial to the majority of the businesses. As this platform is utilized by a large number of companies, innumerable bugs and problems have been solved and sorted out. Generally, there are the customer support lines as well as online forums committed to answering questions related to platform and assisting the customers with the problems if any.

However, the comforts of off-the-shelf have some contradictions. The platform generally comes to a halt as it ought to be customized to work for your business, demanding extra time and money if the customizations required by you are available at any moment. The customizations generally ought to include, plugins which could be quite risky as, if, too many plugins are added it could arouse your site to perform slow or likely to abort. It is however possible that your platform may not incorporate well with your other business software, particularly if it is formed by the competing companies.

Custom e-Commerce:

It is a part of the software that is adapted to meet with the requirements of your business. A developer or a development firm will take the existing code and customize it as per your requirement, which means that the code to your platform will be different and exclusive to your business as well as granting you to make alterations to it.

Pros and Cons of Custom eCommerce:

As long as an eCommerce platform appears and seem to be the answer to all the problems, it has some drawbacks too. Relying upon the developer or the development firm you are working, it could be costly and time consuming. The manner in which it will function and its aspects all rely upon the developers’ expertise and the attempts invested into your project.

Nevertheless, the advantage of eCommerce platform could be great. On the condition that if you use an expert developer, your custom platform would have only the aspects that your eCommerce business requires and will function easily without any difficulty. It can be balanced precisely as per your needs. It will also be simpler to accumulate and scale when required and could be merged with your other business software too. Under other circumstances, the only way to have your online business function as per your requirement would be a custom option. Bearing in mind, that eCommerce platform is an investment, as well as also by investing both, time and money in up front and assuring you to have a system that permits your business to prosper are expected to have a high ROI rather than by abiding with the cheaper option that prevents the progress and neither pleases you nor satisfies the requirements of customers.

About Author:

Michael Waugh is a versatile tech blogger and work with Potenza Global Solutions. Please visit for more Information.

The Steps to accomplish eCommerce in Business to Business

There is a substantial rise in the number of business-to-business companies joining hands with online eCommerce community. Whilst there also exist companies, that underestimate the benefits of being on the online platform. As per the research by Forrester in the year 2013, B2B companies, not considering the option of going online, are taking a huge risk. According to that study, 69 percent of B2B company, covered under the survey, opined that they would quit printing catalogs in the coming five years. If you are one such company, not considering joining the online bandwagon, then this is the time for you to get alert so that you are not defeated in the online race. This article presents stages to be gone through to venture into the B2B eCommerce scenario.

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Stage 1: Determining the need for Joining the eCommerce Bandwagon

Primarily, you need to prove the need to bring your B2B Company online. You also need to research if being online would make it easier for your customers to buy online. You should also research on your competitors who are online. Also, analyze if you are going to offer lower price or better customer service than your rivals. If you are able to quantify the answers and your research supports going online, then it is proved that need for joining eCommerce is strong. The growing popularity of eCommerce for B2B will also support this need.

Stage 2: Specifying Requirements

Once you have proven enough the need for launching your B2B business online, you need to proceed to plan for your online store. You will also need to decide the desiderata your business will need to function online. Identifying the procedures and processes, which must take place while a customer places an online order, is also important. The types of payments and payment terms should also be well defined. Not only the ones specified here, but also there are a number of questions you must ask yourself and get the answers in order to set your eCommerce store. You must be meticulous in this stage as the success in future depends on how well your site was planned.

Stage 3: Choose a Platform

In the next stage, your company needs to select an eCommerce platform for your webstore. That platform which is structured for B2B businesses is flexible and can be customized as per your business needs and requirements. You must choose a platform which can handle all of your requirements as estimated in the stage 2. If you are unable to find a suitable platform, then you can go for a customized one. The platform you choose must be the one that is flexible and permits you to make the modifications and integrations required for smooth running of your site.

Stage 4: Launching your Site

During the next stage you will be launching your site on the eCommerce platform. Hiring a web development company or having in-house development team dedicated to your ecommerce site can help with customization and integration of the selected eCommerce platform. You should ensure that your site has been tested for usability and a beta version is launched before the final version is presented to the public. Inform your previous, existing, and prospective customers about the day on which you will launch your eCommerce site. Include your website address at all places where your company address is mentioned. Set targets with incentives for your marketing team for increasing the visits to your sites. You can also plan to celebrate an event to declare your site’s launch.

Stage 5: Helpline

A good eCommerce site provides round the clock customer support for the eCommerce site. Ensure that the web development company you have hired for creating your website is providing you support whenever any technical website issue arises. If you have opted for in-house development team, you will have to ensure that they thoroughly understand how the site works. It’s not very motivating for your business when you lose a customer just because your site wasn’t functioning aptly.

All in all, it can be said that launching your business on the eCommerce platform needs consistent and meticulous efforts. Planning different stages thoroughly is the key to launching and running a successful eCommerce site. All the efforts invested in different stages, will reflect through the benefits that you will yield through your online shift.

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About Author

With blogging experience in various fields of technology, Michael Waugh has gained impressive knowledge about Magento Development. Currently he is associated with Potenza Global Solutions, a top-notch IT company that deals with eCommerce Solutions

Make the Best Utilization of Seasonal eCommerce Shopping Trends

The holiday season arrives with an atmosphere of joy and merry. It urges people to shop for the things that they coveted for a long time. Holidays bring in a spirit of shopping. People save all through the year so that they can spend the savings in buying the things that they were planning to buy from long. With growing popularity of and security offered by custom eCommerce development services, increasing number of people prefer to buy gifts through online stores. This is the season when the eCommerce the stores benefit the most. Utilizing the shopping trends, eCommerce businesses can earn good money.

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One Who Rises Early is the Winner

The same rule applies to business industry as well. You must begin advertising early, much before the holiday season begins. Some people prefer to buy gifts much before the season begins to avoid last minute rush. One more benefit you can get by advertising in advance is you will not have to battle for valuable ad space.

Optimizing for Smart Devices:

With the growing mobile trend, it is essential to optimize your online web store for use on smart phones and tablets by availing of custom eCommerce development services. This will help you expand your existing customer base. Even while customers visit the physical store for buying products, they usually use their mobile to know customer reviews and also to compare prices. Mobile has become such a user-friendly device that anybody may want it to use for online buying. During the holiday season, people want to finish tasks quickly and so they prefer to shop through the nearest mode available to them (their mobile).

Pull Up Your Socks for Peak Shopping days such as Thanksgiving Day

Some days are different than others and you may observe that on those days shopping is at the peak. Online sales usually soar during these days. Once you focus your marketing efforts around these days, you will surely get rewarded.

Free Shopping Offers

During the holiday season, what buyers are searching for is free shipping to get more from less. Offer free shipping to customers to encourage them to buy from you. By ensuring that you use effective custom eCommerce development  services, you can set a price limit. If invoice goes beyond it then you would be offering shipping for free. During holiday season, you can avail of the trend and offer free rush shipping on expensive products. This will give you more sales as buyers want to be assured that they get the products on time. This serves as an incentive for them to buy more products even if it’s expensive.

Understand Your Audience

If your target customers are from other countries, then you should research on holidays and seasonal trends in that region of the world. Different countries celebrate different days differently. It is important for you to know the peak shopping seasons for your prospective customers. This is one of the most critical factor to be used in your sales and marketing strategy.

All in all, it can be said that holiday season must be availed of and should definitely be considered for implementing marketing strategies more effectively. Hence, if you go for custom eCommerce development services you can get the uniquely designed webstore that caters to your requirements.

About Author

Michael Waugh has gained a good knowledge in the field of eCommerce development and internet marketing. Recently he is working with Potenza Global Solutions, a leading IT company in India for custom eCommerce development and mobile development.

Ways to Improve Site Search in eCommerce website

Sale largely depends on your Internal Site Search. An effective internal site search tool can help prospective customers get what they want without wasting any time. This in turn attracts more customers and helps a business increase their sales figures. Many of the customers use the site search feature to get the thing they are looking for. These visitors may be looking for some information, or product, or a very specific product through product number or name, etc. These were just some of the instances where site search is used. Whatever may be the case, your site search should be able to perform the searches quickly and display results to visitors or potential customers.

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Searching Through Keywords:

One of the most known ways through which people try to find what they want is through keywords. By entering related term or description, they will be getting a number of items having that specific keyword in their names or descriptions. At times, this can result in a situation where in an impatient searcher just gives up the search instead of going through the number of search results displayed on the screen. To avoid such situations, you can provide your visitors with an advanced search tool for narrowing down the search results to what exactly the visitor has searched for.

Narrowing Down the Search Results with The Use Of Categories And Attributes:

One of the ways in which website visitors can get better search results is with a site search tool having filters. This will help them narrow their search by choosing a category of product such as lotions, creams, cleansers etc. They can also choose a specific attribute like for normal skin, combination skin, etc. This helps in slimming down the site’s search area. This will help the customers find what they are looking for in a quick and efficient manner. This is especially useful for customers who are impatient or in a hurry.

Browsing and Correlating:

In certain cases, customers are unsure about what they exactly want and need to use some different search terms, explore through different items and compare them with each other. With a search tool that helps customers to choose items for comparison can help make shoppers decide on the item they wish to purchase. Some improved search tools even show similar items that other customers have explored and purchased. Facility to compare products and find what other customers purchased eventually can help ease the selection process.

Searching using SKU:

Some customers are aware about what exactly they want. They are even cognizant about the Stock Keeping Unit (SKU) or product number. If they become aware that specific product is available on your website then you need to make things easy for such customers. Customers must be able to find the item by entering the SKU in the search box and they must be able to get only that product in the search results. This makes the purchase process quick and easy.

In conclusion, this is a super-busy era. Everyone wants things instantly. Any delay in finding the item that your prospective customers want can break the deal. It is the web masters responsibility to help customers find what they need as fast as possible. Different techniques must be utilized to make the search process easy.

About Author

Michael Waugh is good tech blogger and work with Potenza Global Solutions. PGS is one of the leading web development and e-commerce development company that involves team of expert programmers who serves successful projects with great professionalism.

Magento Tips For Increasing Online Store Sales

Year by year we can see the eCommerce industry expanding tremendously. A number of online stores have been launched on Magento platform. It has been hailed as one of the largest ecommerce platforms in the world. To stay ahead in this mad race, online retailers are trying to get the best platform which comes packed with brilliant features and functionalities. There are a number of businesses wanting to utilize magento services. However, they are not sure if magento development services would be useful for them in any way.

Apart from creating and launching your online store, it is very important to optimize it to bring more and more traffic to your site. This will ensure increased sales and profits. While optimizing your online store, you may have to carry out incessant testing. However, with time your online sales figures will gradually soar. In this article, we will be sharing you some tips to improve your online store sales.

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Simplicity is Best

Best things are always simple. A clean website, which makes it easy for users to navigate through, is preferred over a website which has abundant information presented in a disorganized way. It must be easy for users to navigate through different pages of your website. A single page should have limited items displayed.

Creative and convincing Product Description

No matter how good the image of your product, visitors also go through the description of the product to understand its features completely. The product description must be catchy and convincing enough to persuade a user or visitor to buy your product.

Minimize The Gap Between Viewing The Product and Final Step of Purchase

Once a user decides to buy a product and checks out, the number of steps to be followed should be kept at minimum. If there are too many steps involved, it may either frustrate the customer or may impel him to change his decision. Numerous confirmation pages will make him feel enervated. Checkout procedures should be kept at the minimum.

Security Badges: Make visitors feel secure

A number of customers fear purchasing online due to increased number of vulnerabilities in the payment gateways. Trust and credibility can help you increase the number of sales. Security badge should appear at the outset of the buying procedure. This will give an assurance to the buyer and help him proceed with the sale.

Optimize your Webstore for mobiles:

With the increase in usage of smart gadgets, more and more people are using smart devices to shop. Shopping online has become a trend and so users, irrespective of the device they use, are eager to shop from any location. Optimizing your website for mobiles ensure a uniformed user experience to your end customers. This will help you expand your customer base and the subsequent profits.

All in all, it can be said that certain tips and tricks can be helpful in getting you success on the online platform. These tips can help you a great deal in increasing your sales volume.

About Author

Michael Waugh has good knowledge of blogging in various field of technology especially in eCommerce website development.Recently he is associated with Potenza Global Solutions, a reputed IT company that deals with Magento Development.

How To Make Use of APIs to Add Value Your Enterprise eCommerce Website

APIs, abbreviated form of Application Programming Interfaces, pave the way for apps and programs to interact with each other. They are very helpful in connecting different apps with each other. They can be useful in displaying resources and information from various sources on your eCommerce site, and also for performing specific actions. APIs can deliver a rich customer experience while enhancing your site’s look and feel.

What are Social APIs?

From time immemorial, word-of-mouth publicity has been an essential part of marketing. With the  development of technology, social media tools including YouTube, Twitter, Facebook, and Google Plus provide APIs that can be integrated with your eCommerce website. Comments, likes, tweets or reviews, gathered about your company or product can be displayed on your website or product page. All this will hugely impact the buying decisions made by prospects.

Making Use of APIs to reach Mobile Devices

There is an increasing use of smart devices to purchase goods. Having a mobile friendly site can help expand your customer base. A number of APIs can help you make your website visible on a mobile device. For example, mobile express checkout APIs, which help carryout uncomplicated checkout procedures for mobile users, are specifically made for aiding eCommerce site owners to sell their products through mobile devices.

APIs Role in Internal Site Search

Internal site search is one of the most valuable resources for customers who have decided on what to buy or who are sure about what they want. Internal site search saves a great deal of time for such prospects. A number of site search APIs can be integrated with an eCommerce site to help your prospects reach the product they want in a convenient manner.

Payment APIs

These APIs can be bought from a number of sources such as Amazon and PayPal. With the help of these APIs, it will be easy in handling your payment processes. APIs can handle different payment related activities such as invoicing, billing, credit card processing, and paying refunds.

Fraud Detection APIs

When it comes to online buying, a prospect is always worries about authenticity of the transaction. There are APIs that can detect and help prevent fraud or questionable transactions. Anti-fraud APIs can ensure security on your website.

Shipping APIs

Different shipping services have APIs that can be added to your website to ease the shipping process. You can select APIs to automate your shipping process, include address verification, print shipping labels, and send the tracking number to both you and buyers. APIs can make the process of moving products, from the warehouse to the ultimate customer, very easy.

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About Author

With blogging experience in various fields of technology, Michael Waugh has gained impressive knowledge about eCommerce Website Development. Currently he is associated with Potenza Global Solutions, a top-notch IT company that deals with Magento Development.