What Can You Do for Perfect Mobile Landing Page?

A number of marketing professionals are not serious about optimizing their PPC landing pages for mobile visitors. In this blog post, I will be listing a number of factors that can influence your mobile pages. It must be noted that these tips cannot be utilized on non-PPC mobile site pages.

mobile landing pageKeep It Short and Sweet

Well selected few words have greater effect than verbose paragraphs, specifically on mobile pages with confined screens. One can always first copy write freely and then select fewer meticulously selected words. Always find short ways of telling things yet the meaning should be clear. It is always possible to be succinct. A number of words including that, which, and who can be omitted without altering the meaning of the original sentence. All this leads to a concise and meaningful write-up.

Avoid Intensifiers and Superlatives

Most of the times it can be viewed, both on web and mobile copy, that vague words such as best, completely, and better, are used to augment the tone of a marketing copy.

There is a general tendency to use such vague terms which don’t really add to the meaning of the original phrase. It is always good to use clear, direct, and descriptive terms than to use meaningless words. Concisely laying down the benefits or advantages is the key to success.

Words must convey value to customers rather than littering up the website with something without any true meaning. This one change can enhance your business reputation.

List Out the Points

Both mobile devices and regular landing pages must make use of bullet points. These are easy to read and communicate the message effectively.

Bullet points give structure to your content and make the web page look neatly organized. It is important to use less text and more white space. This makes the page look less cluttered and also brings down the site load and enables visitors to making buying decisions with ease. Pages with give bullet points are winning pages.

Legibility – The key

The font used for mobile pages and buttons must be large enough so that people don’t have to zoom to read the content. Mobile buttons should be large enough to be clickable otherwise they don’t motivate the users to take action.

To provide users with ease of use, clickable information must be associated with your primary conversion event. The same principle can be applied when it comes to buttons which allow visitors to make a purchase.

Keep the Form (if applicable) Simple:

An ideal mobile form consists just of three to four fields with a clear call to action. Farther down the page, you may include other information.

Fast Loading Pages:

They breathe life into the traffic figures. Pages that load in five seconds invite more users. People use phones whilst multi-tasking and so they wish pages to load quickly. If pages load too slowly then definitely the user will switch to an alternate website.

One Solid Call-To-Action

Users should not feel distracted after visiting your website. This can usually happen if you use more than one call-to-action. You must place your focus on a single landing page.

Make your call-to-action clearly visible and accessible to the user at the top of the page and secondary conversions below the page. When it comes to B2B businesses, it is a different case. Besides main call-to-action, no other conversion points must reflect on the page. It is not good to recommend additional products including B2C companies. More than one call-to-action makes the users confused.

Optimal utilization of buttons is a winning strategy. You can also use your phone number as call-to-action. Phone calls give better results than online conversions. Run your phone number on mobile pages on experimental basis.

About Author:

Michael Waugh works with Potenza Global Solutions – a Website Design & PHP Development Company in India. He has a passion for technology and also loves gaining knowledge about new technology tools. He is an avid writer and often contributes to various blogs and websites.

Image Source: http://www.clickthroo.com

How To Get More Leads While Keeping Costs at Low

Attracting prospective customer’s attention towards the business and transforming them into leads is the main aim of every business. Cost per lead has always been a concern for companies who are trying to grow their customer base. They go to different vendors with an aim of reducing the cost per lead. However, in this blog post I wish to preset some points which can help you achieve optimal cost per lead.

Adwords Experience – Google AdWords, a self-service platform, enables you to set up and manage your PPC campaign yourself. However, most of the small and medium sized business owners don’t have the time, expertise, and techniques required to maximize the Rate of Investment (ROI). You need to have knowledge and experience of AdWords management to derive the maximum from it and keep your cost per lead at low.images

Comprehending the Company’s Sales Funnel:

Most of the companies avail of this tool to decrease the cost per lead. Understanding Company’s business model is important to know the amount to be paid per lead and per click. PPC specialists can work with an account manager to understand the sales funnel of a company. They can also gain knowledge about their visit-to-lead ratio, lead-to-sale ratio, and profit margins for each product and service sold.

Understanding of Company’s Industry:

An understanding of the company’s industry helps a lot in reducing cost per leads. Having good knowledge of seasonality, well-performing keywords, and more, the number of leads can be increased while keeping the cost at minimum. If you are looking for the lowest click possible then it will be worth investing some time on finding an SEO company which is equipped with knowledge about your industry.

More About Sales Funnel:

Most of the companies find a problem with using their sales funnel when it comes to managing the PPC campaigns. The problem is that they don’t have much knowledge about important business metrics. Most of the businesses don’t have any idea about their visit-to-lead conversion rate; and when they try to estimate their lead-to-sale conversion rate, they estimate it higher than it actually is. It may take some efforts to find out these metrics yet it’s the only way to manage PPC bids in a most logical and cost-effective manner.

sale

Companies, providing PPC campaign management services, can help you accurately track, record, and tag all your client’s calls. This way the number of phone calls, which were actually leads, can be tracked. It also becomes possible to track the leads that turn into sales.

Bringing Down your Cost per Lead:

Once you have gained enough knowledge about company’s sales funnel and you have figured out the optimal visit-to-lead conversion rate and maximum cost per click, following strategies can be implemented.

Lower the cost per click – This is achieved by improving ad relevancy and Quality Score.
Enhance the click-through-rate – One way of doing this is by testing out different calls-to-action
Enhance the conversion rate – To achieve this you can add a sidebar contact form.

Being a versatile tech blogger, Michael Waugh has an enormous knowledge in diverse IT domains. Currently he is placed in Potenza Global Solutions; a India based IT Company that deals with Organic SEO Services.