6 Ways Google’s AMP Impacts Your Online Business


AMP, Accelerated Mobile Pages, is an open-source program rolled out by Google in 2015 for publishers to facilitate their content and have web pages load quickly on mobile devices. AMP is aimed to effectively improve user experience and content readability, offering a mobile-friendly responsive web design.

AMP strips away all the elements that can cause the content on the web page to load slowly on mobile browsers. The web page created with AMP HTML is thus stripped down to basic text and images, making the content load around 15-85% faster as compared to the formatted content developed using other scripts.

Wondering if Google AMP is really important and would impact your online business, in any or every possible way?

6 Ways Google_s AMP Impacts Your Online Business

Let’s take a look at 6 ways Google AMP can influence your online business.


1) A Big SEO Boost

Google’s core search algorithm factors in page speed and mobile-responsive website design to determine the placement of the website’s link in the search engine results pages (SERPs). The faster your page loads on mobile, the more likely it will be seen and clicked on by Google search users, resulting in a higher ranking on SERPs.

Adding to this, now all AMP enabled articles appear in swipe able carousel format even above the paid ads in the search result as shown below. A paid placement option may also be available in the future.

G3 (1)

2) A Better User-Experience

Visitors love the fancy and creative designs on your website but they care even more about the loading speed than all the fancy motifs that adorn your website. Page loading time contributes greatly to website user’s experience.

A Kissmetrics study states that 40% of people abandon a website that takes more than 3 seconds to load.

It’s abundantly clear to see that when one can’t wait for more than a couple of seconds for a website to load, speeding up the web page by 15-85% can only have a positive impact on user experience.

3) Increased Profits for your Business

There are umpteen marketing advantages of a website that utilizes AMP, but are there any advantages that directly contribute to sales or conversions?

Consider this, Kissmetrics, again, states that
A 1-second delay in page response can result in a 7% reduction in conversions.

This can be a huge issue for business owners whose target customer base largely exists on a mobile platform. The faster loading speed can lead to a reduction in bounce rates and increase the probability of conversion. Since the target customer stays on the web page for a longer duration, business owners can use advertising banners and offers that require a click-through to convert a visitor into a lead or a lead into a customer, thereby contributing to generating revenue.


4) Domain Authority Suffers

One of the biggest disadvantages of using AMP-backed content is how it negatively affects domain authority. AMP ties your website to Google and not to your domain name.
For instance, let’s have a look at the screenshot below:


As you can see the URL, https://www.google.com/amp/www.bbc.co.uk/news/amp/35800232#, begins with “www.google.com/amp/” and then takes on the article’s originating domain. When browsing through the article, visitors will still be on Google.com and not on the publisher’s website.

5) AMP doesn’t work for non-publisher sites

AMP only covers articles and blogs that are in long-form content and doesn’t really work for e-commerce or brand sites. An e-commerce site can find the design constraints of AMP too restrictive and will prefer to stick to traditional HTML.

6) Poorly constructed HTML pages will be found out

A blessing in disguise, really. Each and every page has to be free of errors before Google can set it up in its AMPs caches. Business owners and publishers need to spend ample time and money to further debug every web page.


To summarize, considering the cons above, if your website deals in the long form content and you want to stay ahead of the curve, in sync with the emerging trend that is, mobile-optimized content, then you are an ideal candidate for the AMP overhaul.

If you want to move into AMP, make sure your website is developed right from the start.Contact Potenza Global Solutions for Responsive Website Development today.


Benefits Offered by Multi-screen Viewing for Ecommerce

With the expansion in the types of smart devices being manufactured and increase in mobile apps development technologies, there is an upsurge in multi-screening behaviors. No matter what the online activity, shopping, planning a trip, or surfing the web, majority of shoppers move sequentially from one device to another to accomplish a specific task. Almost 40 percent of smart phone users watch TV while browsing their smart devices.

Mobile is the nearest and most accessible device whenever users want to use the web. Mobile apps development has ushered in an upsurge in the usage of smart devices and made them omnipotent. Today, a smart device can perform almost all activities which can be performed on desktop PC. All thanks to advancement in mobile apps development.

Statistics for Local Searches:

  • 90%- Shoppers shift amid devices to accomplish a task.
  • 40%- Smartphone users browse their smart phone whilst watching television.
  • 65%- multi-screen shoppers state that they initiated shopping experience from a smart phone.
  • 84%- multi-screen shopping experiences involved the use of mobile for first or second interaction.

Benefits Offered by Multi-Screen:


  • Allow touch functionality: The minimum recommended touch target should be 48 dp (density independent pixels). Keeping targets small will only result in click mistakes which are a huge turn off for a mobile user.
  • Avoid Using Mouse Hovers: Whilst mouse hovers are excellent to unleash hidden content on desktop, they might not be suitable for touch screens. When it comes to touch devices user’s finger is like a mouse and it can’t hover like a mouse. Instead you can go for buttons which can be tapped to display further information.
  • Select the Right Font Size: Ideally font size should be 12 pixels so that everything is legible to the viewer. Ensure that the typeface is easy to read. It is best to avoid image-based text.
  • Avoid Pop-Ups: Avoid them as pop-ups are frustrating both on desktop and mobile sites.
  • Go for The Right Width: Vertical scrolling is in but scrolling sideways contributes to bad user experience. Your users will rate your site as being non-user friendly.


  • Sweet and Short: On mobile it is better to avoid the tendency of squeezing every part of your desktop site in it. Keep mobile content short and simple. However, you must ensure that the main content having sales pitch doesn’t get skipped.
  • Customization: Smart device users expect functionality similar to your desktop site. Instead of cropping main content you can restructure it in a way so that it fits the mobile screen.
  • Show Key Actions: Ensure that you give your users access to all key functions. For instance, product search and shopping cart can be displayed in the front and center. Also, insert a link to your full website so that users can access it if desired.
  • Check Media Files Twice: Media files have to be checked as flash video doesn’t play on a mobile device. Ensure that your media files can play on multi-screen sites.
  • Make Checkout Simple: Filling out lengthy forms is not just time consuming but also frustrating for a mobile user. If you want to augment your conversion rates, you need to simplify the payment process as much as you can. Provide functionalities which help your users to checkout quickly with payment and shipping details being generated from the cloud.


To enhance user experience one thing that you can do is optimize your site speed, especially on mobile. It is on smart devices that users have limited net and they are often browsing on the go. Fast loading website often boosts visitor engagement, and retentions as well as conversions. Following are the mistakes to be avoided when it comes to speed.

  • Innumerable HTTP Requests: Whilst the behavior of mobile users is akin to that of desktop users, there is limit to their processing power. To help them browse faster, you can reduce the number of on-page elements which drive additional HTTP requests.
  • Image Overload: With smart phone displays getting better, you may be tempted to display the largest possible device. This brings down the processing power and leads to wastage of precious time of the user. For each device, you must serve the right image size.
  • File Overload: Using too much of JS or CSS might slowdown the page loading speed. Wherever possible compress your code and consider reorganizing your CSS. Ensure that your assets are being cached by browser so that visitors needn’t reload them on every page load.

All in all, it can be said that user experience is of utmost importance when it comes to any device.

About Author:

Michael Waugh is a versatile tech blogger and work with Potenza Global Solutions. Please visit www.potenzaglobalsolutions.com for more Information.

Understand How the Smart Phones or Devices Effect Your Website

It is no news for technology freaks that Apple has just released fresh lines of iPhones. There are a variety of novel features introduced. The phone sizes differ and have brand new operating systems.

The new devices come with a bigger screen and larger resolution than that of previous devices. This points out to a repeating trend that has been observed off late- Larger screen sizes and higher resolutions with the introduction of each new device. Obviously, this trend is good for those who love to use larger devices. However, as a website owner it is very important to know the impact of this trend on your website.


Bigger Screens

The newly introduced iPhone models are significantly larger than the previous versions. This implies that you can have more space to fit text and graphics. This trend is very useful for those aiming to create responsive mobile designs as they have very less space in which content has to be fit. There are a number of models with varying screen sizes. You can adjust the design of your site accordingly to ensure that you make the best use of the available screen space.

Retina-High Definition Displays

With new models retina, or high resolution, displays are getting crisp and dense. It is very important to include high-resolution graphics as more pixels are fitted into each high-definition display. The logo of the website must be optimized for each device it is going to be displayed on. A high resolution image must be twice the size fitted into half the space. However, the consequence of using these high resolution images is that it can increase the site loading time. This becomes a monotonous task when uploading photos with a post but it is like a necessary evil required for ensuring a good user experience.

Availability of Reader Mode

The latest iPhones are equipped with Apple’s latest mobile operating system (iOS 8). Safari web browser comes with a Reader Mode, which automatically detects when a page is being viewed and can be slimmed to basic text as well as images. This mainly occurs because of news and blog articles. Though it is not a novel feature, in the new version, iOS 8, it shows up as “Reader View Available” in the Safari location bar. With this feature peeping out, users will definitely utilize it more. With Reader Mode, users can focus on the text of an article as it removes images of an article. As this mode is currently not highly utilized, you need to ensure that non-article pages are not showing up in this mode.

Check Your Viewers

Nothing can serve you better than a website that has been optimized for the new iPhone. With high-resolution graphics, you can ensure a great visitor experience irrespective of the device used. However, there are only a few sites which have visitors that meet the requirement for using these graphics. This makes it very important for you to check the Analytics for knowing if it would be of any use for your viewers prior to optimizing all your images for high definition.

Don’t assume that iPhone 6 models will affect each and every site. However, you cannot ignore the change introduced in screen sizes and resolutions. While it is not advisable to have high resolution images for every site as it will be a tough task to keep high and low resolution images at the same time on a site, it is very important to understand audience’s devices and technologies available so that you can deliver a superb user experience.

About Author

With blogging experience in various fields of technology, Michael Waugh has gained impressive knowledge about Website Design. Currently he is associated with Potenza Global Solutions, a top-notch IT company that deals with CMS Website & Software Application. For more info visit www.potenzaglobalsolutions.com