Effective Ways of Getting Organic Traffic To A Blog

For a blog to be actually successful, getting organic traffic is the key. A blog which only gets social media traffic and not enough traffic from the Search Engines is not generally termed as a successful blog. According to Organic SEO Services , slight changes can affect the intensity of organic traffic being routed to a blog. Hiring a Organic SEO Service or making some changes by themselves, can help the bloggers to a great extent. Here are some changes which when initiated by Organic SEO Services may help increase the organic traffic coming to a blog:

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  • Optimization of the Profiles: every blogger should have the buyer personas written down or should hire Organic SEO Services India to analyze the types of buyers to whom the content on the blog is addressed. By having quality content that resonates with the targeted audience one can ensure an improvement in SEO as one gets to know the keywords that are typed by their viewers.
  • Blogging your heart away: Blogging is the most effective way of attracting and keeping the audience hooked to the blog. Well written and well planned content helps a great deal as helps create a large catalogue of helpful, persona optimized content for the website.
  • Helping fellow Bloggers: The working of the Blogosphere is reciprocal. When one blogger helps another blogger by linking, commenting, sharing and linking to their blog. They do the same in return for the other. This should be a helpful technique when carried out through similar type of blogs which have similar content.
  • Coming up with particular keywords: This is the task which leads the customers towards a particular website and should be taken seriously. Organic SEO Services help identify particular set of keywords that are used by the visitors of the blog, By using those keywords, the blog eventually makes a niche for itself in search engines and will be shown in the high rankings when anyone searches for those keywords. This helps bring the targeted audiences to the website. This should be applied to the meta content like the description of the website as well.
  • Maintaining the quality of content: This is self explanatory, one should have proper content development team that is suggested by the Organic SEO Services, which is dedicated to task of creating high quality content for the site.
  • Optimizing on the links: The links can be both internal and incoming and both should be optimized on. Create a back catalogue and put internal links on the blog to keep the visitor on your site. Whereas encouragement of incoming links from other trusted websites, blogs etc is appreciated by Google and other search engines. This helps in getting the blog to higher ranking. But minding the spam is highly important. Social media is highly helpful in these cases and should be exploited mindfully.
  • Analyzing: Organic SEO Services India help keep track of number of visitors to the site and where they are coming from. This helps in deciding further strategies.

White Hat SEO Helps You Get Into Google’s Good Books

Grey cells jumbling, fingers crossed, tensed nerves and teeth gritting with all anxiety, tension and anger – when Google rolls out its yet another algorithm.

Google’s update comes now and then and within a short notice or no prior notice and ALAS! When it finally roles out, huge rushes happen with some ups and downs. And, every time this happens, the search engine optimization expert has that gut feeling that something wanna come in the way with lots of turmoil and would require a lot more to work upon. Well, in reality, this is not true for most of the SEO specialists as they scare less of these updates and on the contrary, are happy to welcome the fresh update.

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Well, the truth is the fear comes to those SEOs who use all those bad tactics that are of no use in improving visitor’s search experience. It is all about not using any real thing with value and just manipulating Google through hidden tricks, and this is the big reason where you need to be all scared.

  • White Hat SEO Works with Google and Clients

For SEOs, it is a huge amount of task to be done for their clients. As the work is infinite, it is always in their strategy to prioritize the tasks. They make out the high impact activities with long run results and focus on them.
A good SEO finds out those high value activities through

  • Prior knowledge
  • Google’s guidelines
  • Client’s capabilities
  • White Hat SEO knows Google’s Guidelines

It is always easy to find the priorities with the help of Google’s Guidelines. Internet marketers should have the knowledge of webmaster guidelines along with the guide of search engine optimization.

With the help of these guidelines, priorities can be easily and quickly pointed out – just look at the table of contents. An intense reading of these two guides help you clear out many of the misconceptions and insecurities such that the gray areas should be minimal.
Another great resource – Google’s Webmaster Channel is good for answering some of your uncertainties. We are not saying this is your holy grail but surely it can solve most of search related queries and clears out what is wrong and what is right.

  • White Hat SEO are well aware of their Client’s capabilities

Knowing the business of a client and what its aim, is the crucial thing every SEM should do. For instance, if your client already has an in-house PR team, then it would be easier for you to coordinate with this team for some of the offline SEO activities.

Understanding your client’s potential can also help in figuring out the strategy. Check out whether the client is interested in increasing the volume of the leads or simply wants to improve the quality of their web presence.

The main thing is to understand your client’s objectives and how they are helpful in developing an SEO campaign and deliver the best quality leads.

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  • White Hat SEO stays Updated on the Industry Trends

With every Google update, it provides the clear picture of what should be prioritize. It usually takes weeks, months or years to shake it out, but it is always there.

So what is the secret behind predicting these updates? Always keep a watch on industry news – search engine land, Search Engine Watch, etc., listen to industry discussion and always keep in mind Google’s “Ten Things We Know to be True.”

Working on the trends and patterns that materialize through these updates can help you prepare for the next big thing that comes through Google update.

Conclusion

Wrapping up the things we can say that black hat SEO will never totally vanish from the virtual world. But surely these bad internet marketers will use illicit techniques for which the clients always have to pay the huge when the updates roll out.

Nevertheless, in the last few years, there has been a dramatic positive wave in the industry and hope that we can continue to see that for the better results. Enhancing the user experience and enlightening clients about SEO is an impactful way to be safe from red listing into the Google’s naughty list.

This is just a simplification of big SEO issues that the agencies and web sites owners face. We can’t say that Google is all perfect; there is every possibility of mistakes. However, if you really want to have a sound sleep without any nightmare of crashing down of page ranks, every time a Penguin, Panda or any other update comes, then dismiss those shortcuts and put in some quality and honest work.

Come and visit Potenza Global Solutions for quality Organic SEO services that helps your business to reach at higher level of marketing.

What Can You Do for Perfect Mobile Landing Page?

A number of marketing professionals are not serious about optimizing their PPC landing pages for mobile visitors. In this blog post, I will be listing a number of factors that can influence your mobile pages. It must be noted that these tips cannot be utilized on non-PPC mobile site pages.

mobile landing pageKeep It Short and Sweet

Well selected few words have greater effect than verbose paragraphs, specifically on mobile pages with confined screens. One can always first copy write freely and then select fewer meticulously selected words. Always find short ways of telling things yet the meaning should be clear. It is always possible to be succinct. A number of words including that, which, and who can be omitted without altering the meaning of the original sentence. All this leads to a concise and meaningful write-up.

Avoid Intensifiers and Superlatives

Most of the times it can be viewed, both on web and mobile copy, that vague words such as best, completely, and better, are used to augment the tone of a marketing copy.

There is a general tendency to use such vague terms which don’t really add to the meaning of the original phrase. It is always good to use clear, direct, and descriptive terms than to use meaningless words. Concisely laying down the benefits or advantages is the key to success.

Words must convey value to customers rather than littering up the website with something without any true meaning. This one change can enhance your business reputation.

List Out the Points

Both mobile devices and regular landing pages must make use of bullet points. These are easy to read and communicate the message effectively.

Bullet points give structure to your content and make the web page look neatly organized. It is important to use less text and more white space. This makes the page look less cluttered and also brings down the site load and enables visitors to making buying decisions with ease. Pages with give bullet points are winning pages.

Legibility – The key

The font used for mobile pages and buttons must be large enough so that people don’t have to zoom to read the content. Mobile buttons should be large enough to be clickable otherwise they don’t motivate the users to take action.

To provide users with ease of use, clickable information must be associated with your primary conversion event. The same principle can be applied when it comes to buttons which allow visitors to make a purchase.

Keep the Form (if applicable) Simple:

An ideal mobile form consists just of three to four fields with a clear call to action. Farther down the page, you may include other information.

Fast Loading Pages:

They breathe life into the traffic figures. Pages that load in five seconds invite more users. People use phones whilst multi-tasking and so they wish pages to load quickly. If pages load too slowly then definitely the user will switch to an alternate website.

One Solid Call-To-Action

Users should not feel distracted after visiting your website. This can usually happen if you use more than one call-to-action. You must place your focus on a single landing page.

Make your call-to-action clearly visible and accessible to the user at the top of the page and secondary conversions below the page. When it comes to B2B businesses, it is a different case. Besides main call-to-action, no other conversion points must reflect on the page. It is not good to recommend additional products including B2C companies. More than one call-to-action makes the users confused.

Optimal utilization of buttons is a winning strategy. You can also use your phone number as call-to-action. Phone calls give better results than online conversions. Run your phone number on mobile pages on experimental basis.

About Author:

Michael Waugh works with Potenza Global Solutions – a Website Design & PHP Development Company in India. He has a passion for technology and also loves gaining knowledge about new technology tools. He is an avid writer and often contributes to various blogs and websites.

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Why Site Architecture Should Precede SEO

Every website aims at getting their website on the top search results. Top position on search engine results guarantees website owners that their website will drive traffic. Search engine is the bridge between the end user and the website. It is considered one of the major factors driving traffic to your website. The structure of your website largely determines your website’s position in the search results.

Site Architecture
Adopt a Visionary Approach

Think about the long term results whenever it comes to your website. When a website is created, its ultimate goal is to be optimized for search engines. This makes it essential to first design a website’s hierarchy.

Start by drawing a hierarchical diagram of categories and pages contained within the website prior to beginning the website development process. Your website’s architecture must be logical and should have only 2-7 main categories. Also, the number of subcategories must be limited. The number of categories or subcategories also impacts the template you are choosing for your website. This makes it imperative for you to choose limited categories and sub-categories. This can prove to be timesaving and help avoid rework.

Website Profundity

Planning your hierarchy prior to building your website gives you an opportunity to gauge the depth of your design. A shallow site which shows deep information within a few clicks can be considered more user-friendly than a website having deep design. The user should navigate minimum pages to find the information they need. More information or desired information in less number of clicks is what is meant by perfect site depth. Deep websites suffer high bounce rates.

Internal Links

Keeping your website’s depth in range makes it simple for search engines to display your main page as well as your internal links. Internal links are the indented links showed on search engines. They direct to popular sections of content in an indexed site that is being displayed on the search engine. This is something that even paid sources can’t get you as the search engine’s algorithm automatically generates these results on the basis of your websites design structure.

When it comes to SEO, internal links are very valuable. They divert users to the most important information on your website. They help augment click-through rates and bring down conversion time.

Size Holds Importance

Ensure that your website has space to fit in information that will drive users to your website. A number of websites reveal almost no information under subcategories of the website. This makes the search engines ignore them. Ensure that there is space for content and you fill that space with content. The average length of content, for a website to rank on the top 10 Google search results, for any keyword is at least 2000 words. Creating content rich pages to ensure that your site design encourages search engines to include your site in the search results.

About Author:

Michael Waugh is working with Potenza Global Solutions from the past two years. He has a passion for technology and also loves gaining knowledge about new technology tools. He likes blogging the information he has gained both through research and practical experience. He shares with his audience wonderful insights on the impact of technology changes.

Ways to Power Your Google Mobile Search Engine Ranking

In this smart phone era, mobile search engine rankings matter a lot. With Google introducing a change in its search algorithms every now and then, it is must for, businesses on mobile, to be aware of these changes and use them aptly for enhancing their Google mobile search engine ranking.

Recently, Google has introduced a change in the way it delivers search results on phone so that mobile-friendly websites are given preference. This change implies that businesses, which don’t have mobile-friendly sites, need to gear up. They must optimize their website for the best viewing experience on mobile to keep their mobile search rankings up.

With the new generation totally relying on smart phones to meet browsing needs, most of the Google searches are attributed to mobile. The new change in Google algorithm can greatly impact the sites that appear in the search results. With Google offering a tool to test sites for being mobile-friendly, it has become lot of easier to take control of mobile search engine ranking. In this blog post, I am presenting some approaches which may help you in passing this test.
Google-Ranking-Factor
Ensure that Links and Buttons aren’t too Close

Google will rank your site down if it views that buttons, links, and other tappable elements are close to each other. The reason behind this is user may end up hitting the wrong one.

This can be avoided by making the tappable elements look larger or to add more space around such elements. Users must be able to easily tap on tappable items without hitting other items or tappable parts of the page.

As per the guidelines, the width of average adult finger is about 10mm. This implies that buttons and links should depict a tap target of around 48 pixels on a site with an appropriately set mobile viewport. Wherever links or buttons are required to be smaller, Google recommends having no tappable elements within 32 pixels.

Content Should not Spill Over the Screen

This implies that content should not be wider than the screens. Horizontal scrollbars are a strict no-no on mobile. Web pages mustn’t be wider than the device’s screen.

Whist defining the width of containers for text or images, Google suggests that you use relative values instead of going for fixed values like pixels. You can go for percentages in this case. Google also recommends not using high values when placing elements on a webpage whilst utilizing absolute positioning. This reduces the chance of element being placed outside the visible area of the screen.

A number of layouts and styles can be used, with the help of CSS media queries, for websites based on the device size on which it will be viewed. To help you get started, in this area, Google offers Web Fundamentals guide.

Make Minimum Use of Plug-Ins

Google expects that most of the mobile devices do not support plug-ins to let third party technologies run in browser. This implies that if you use plug-ins for Flash, Silverlight and Java then you may be penalized.

Google proposes mobile website owners to go for browser-based technolgoies in place of using plug-ins for their mobile site. As an alternative to plug-ins, it also urges one to user HTML5 audio and video, sophisticated graphics as well as presentation effects, local storage and file access.

Define a Viewport Width

If you don’t specify a viewport in HTML of your site, then mobile browsers will consider the page as if it was on a desktop browser.

You must set the viewport to the width of the device using the <meta name=viewport content=”width=device-width, initial-scale=1″> tag in the head of your HTML.

Ensure That the Text is Legible for Viewers

Google will penalize you if your text is too small for the viewer’s eye. A good way to make text scale is to set a viewport to the device width. This will ensure that text is clear even on small screens.

For scaling fonts, set the font size to 16 pixles on the body of the page with height of the line to 1.2em. The rest of the content can be sized relative to the base size of 16px.

No matter what device on which your website is being viewed it must deliver best user experience. It must be user-friendly and also not misdirect the user. Using appropriate elements at appropriate places can help ensure a website truly valued by the visitor.

Potenza Global Solutions is leading seo service company based in India, providing a complete solution for Online Marketing.

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