How To Leverage Social To Upsurge Digital Marketing ROI?

Presently, social has become all-imperative and more it will become in future.

According to a study, “The number of social media users around the world is projected to grow from 2.1 billion last year to 2.5 billion by 2018.”

Social media marketing is one of an integral parts of the digital marketing that continues to evolve and used. The use of social media is not limited to the uploading of selfies, or videos, while it’s highly leveraged by the businesses to influence the purchase and foster customer interaction with the brand. Moreover, the way businesses using the social media has also changed. Now, it has become more than just publishing the content.

Digital Marketing ROI

The social marketing efforts are now tailored to the target audience and kept synced with the brand’s voice to align the business with success. Also, the insights are taken out of the user activity such as what users like, how users react to the content, when users interact and what users prefer, which in turn help businesses to carry out data-driven decisions.

Yet, the businesses struggle to find whether they are tapping the full potential of social data or not, or their efforts are up-to-the-mark or not. How could the businesses identify that social power is helping them in uplifting the ROI?

Here, 5 ways are rounded up that assist business to shoot up ROI using social in a strategic way.

  • Narrow the social aperture as per business objectives

Doing a lot of social activities on the myriad of the social media platforms without knowing the key performance indicators is all trash because when you don’t know what your goal is, how can you make the right efforts.

When it comes to SMO services, the businesses need to very specific as the content can make or break the brand. At first, set the goal and then share the relevant information to bring a difference in the marketing strategy, which automatically impacts the users and increases ROI.

  • Understand the users before getting social

Every user connected with the brand sails the same boat differently. The challenges they face will be different that businesses have to address in a distinctive manner. When the users are answered on social platforms with relevant content, the users feel like the brand is interested in knowing and solving their pain points.

Target the users after knowing the demographics and their preference from the social profiles to take hold of the customers, nurture the relationship with them and size up the revenue.

  • Turn the brand advocates into brand ambassadors

When the social users are closely monitored, there are some happy users who always spread a good word of mouth about the brand and during any conflict, they talk positively about the brand. Such brand advocates influence other users and prove to be a great asset for the business in the long-term.

It’s better to find out such users and reward them for showing such love towards a brand. It impresses the brand advocates and results in a higher ROI.

  • Scrutinize what the competitors are doing

No matter your business is under performing or over performing, but keeping tabs on what competitors are doing is healthy for new strategic planning. The comparison helps the businesses in understanding what type of content, the number of the posts or top posts is more engaging the users.

The positive or neutral engagement signals that there is a room for improvement or not and what are the steps to be taken to remove the weakness.

  • Value the social data

Less often, the businesses take the social data seriously to create a new social marketing plan considering the social response less credible and trustworthy. But, it’s a big mistake.

The social data is a great treasure that aids businesses in comprehending so many aspects such as the audience preference over certain occasions, product’s preference under a category, the likelihood of product as a reward and so on. When businesses act upon the things that users like, unquestionably the ROI get boosted.

Summing it up

In the last decade, a few businesses have set the mark in the industry by strategically making use of social. Watching the trend, many brands are leaning towards social.

According to CMO survey, “The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020.”

In the ever-evolving social market, the businesses have to identify the changes going on, experiment with new initiatives and keep the strategy one step ahead of the competition to thrive with epic success.

Even, many businesses are hiring social media marketing company to fuel up the brand’s growth with enriched audience engagement and increased ROI. What’s your take? Are you ready? Do share your views in the comments below.


Increase Your Sales On Social Media With Top 5 Tips

Nowadays selling something on social media is very much in trend as compared to the previous years. Social media selling, today, has gained a great height in the sales industry. In fact it is one of the best ways to increase your product sales. Once you enter the world of social selling, there is no looking back as it gets you more customers as well as sales.

Now, the main obstacle in the way of all the sales teams is the tracking of ROI of your efforts made to sell your product on social media. If that point brings you to doubt and you that know any such methods which can turn your customer relationships into revenues then believe me, you are not the only one in the queue. There are many others who are sailing in the same boat as that of yours and here we are to help you solve this issue. In the article below, we will not only be discussing tips to bring up your social selling product.

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1. Categorize your leads in a document

When you find a customer on your social media profile, it may be difficult for you to decide the after conversation process. Selling on social media is a very new concept and a very few of us have good knowledge of how to go about it. So instead of thinking what to do after a conversation with your potential customer, sit and document the conversations which you have had and categorize your customers according to their needs. This is the best way to track the rapport you share with your customers.

2. Use social profiles of your potential customer to collect important details

A strong relationship can only be built when you know the complete detail of your customer. For this you need to take a deep look at the social profiles of your social customers and make note of the minutest detail of that customer which you think is important to you. Note all their activities, their interests, their activeness on the social media, their likes and dislikes, etc., and make use of these details in your future conversations.

3. See where your customer stands in the buying process

You should see how involved your customer is in the buying process so that you can understand his stand in the process better. Keep tracking the activities of your leads on their social media profile. Check the frequency of your conversation and the nature of their queries. How interested they are in your product and how much knowledge do they have about it. When you are able to answer these questions only then you will be able to help your customers in the best way possible.

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4. Provide content relevant to the customer needs

When you have done your bit of deciding your customer’s position in your sales track, now it’s your turn to provide them with content which is relevant and useful to them and caters their needs. This is necessary in order to help them take a final decision about buying the product.

Providing enough and relevant content to your customers is very important because studies have shown that before buying a product, 82% of the buyers prefer to take a look at other similar product content before narrowing down to one. With the help of your marketing team prepare content which will be of help to your customers while buying the product.

5. Make your customer service quick and responsive

Your sales automatically increase when your customers’ queries are answered in time. When you have an effective customer service, your customer will surely end up spending more with your company than expected. But many companies do not take advantage of this and do not pay much attention to their customer support. Most of the queries are left unanswered which leaves a bad impression of the company on the customer.

Cater the problems of your customer and remember to follow up to know whether their problem is resolved or not. Do this until the customers are fully satisfied with your service.

Today, Social media is one of an effective tool to increase sales and brand awareness. If you want to improve visibility of your website or products then contact us and get affordable services.

Mobile Marketing Encroaching Upon The Reliable Desktop

If you are a smart phone user then there are chances that you may have come across a number of mobile marketing advertisements. Many advertisements, that you come across, are presented to you based on your Google searches or information that interests you on social media. You may wonder how all this is related to mobile phones. Mobile marketing functions the same way as it does on a desktop computer. The only difference is that mobile phones and tablets are used in more numbers to browse the web. You can also go mobile marketing to reach mobile phone users. With more than quarter of the world’s mobile phones being smart, this seems to be the smartest marketing technique.

The implications of mobile marketing on marketers are yet to be understood. The marketing techniques are never constant. They need to be changed as per changing environment. There are always novel, quick and better ways of marketing your products and/or services. Old online marketing techniques don’t do much to convince Google. What is even more challenging is to ensure that you are marketing your business not on one but on all devices. This calls for a responsive website design, which has now become the norm for all the companies.

Mobile MarketingMobile Marketing and Responsive Design

Responsive design powers mobile marketing. Though there are a number of apps available on the apps store, people rely on Google to get information. Recently manufactured smart phones will definitely provide inbuilt Google Chrome or may provide the facility to download the application at zero cost. This implies that any website, the user visits, will have to be user-friendly and also display perfectly on devices of different shapes and sizes. A skilled responsive web developer understands the aim of a responsive website and how it has to be created.

Social Media and Mobile Marketing

Social media has an important role to play in mobile marketing. Social media marketing is now adopted as a new marketing channel to gain more exposure and reach customers. It is a surprise to know that 1/4th of the smart phone users aged 18-44 were unaware about the last time they were away from their smart phone. Obsession for mobile phones is not only among youngsters but is also among middle aged folk. This fact should be considered when determining the target audience for your mobile marketing campaigns.

Applications have a huge impact on mobile marketing campaigns as eCommerce has entered into the smart phone world. It is surprising to note that 1 in 5 smart phone users scan product barcodes and approximately 1 in 8 uses their smart phones to compare product prices in stores. For almost all online stores, there is an application. A business having a mobile application benefits greatly and can boost sales. It can make shopping convenient for its customers without wasting their time.

So do you wonder about the future of desktop computing? Not much is going to happen to it. There is a huge speculation over smart phone and tablets overtaking the world. However, when it comes to desktop computers, they are surely safe as for now. Current desktop computers can surely accommodate bigger screens, huge hard drives, more power and most importantly higher productivity.

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About Author:

Being a versatile tech blogger, Michael Waugh has an enormous knowledge in diverse IT domains. Currently he is placed in Potenza Global Solutions; a India based IT Company that deals with Mobile Applications and Web Development.

How Social Media Marketing Can Give a New Direction to Your Company

Social media has changed everything around us. Its increasing influence on everyone across the world has contributed to its popularity and use. It has become a novel marketing tool for businesses across the world. Even Google considers the popularity of social media sites for ranking a website. Social media signals are highly essential for search engine ranking. With social media marketing, your business can benefit in a number of ways including the following.

Social Media Marketing

Reduced Costs of Advertising and Marketing:

Social media is an affordable way of spreading the popularity of the business. All the social media sites, including Facebook, Instagram, Pinterest, etc provide free registration. Posting and updating messages on these sites doesn’t cost a penny, until you have hired a social media expert to do so. These social media tools offer advanced marketing features which you can utilize to enhance your company’s image and popularity of social media. For utilizing these features all you need to pay is some nominal monthly fee. Your company’s social media profiles will not only increase your existing client base but will also open the doors for B2B opportunities.

Enhanced Cutomer Interaction:

Using social media brings your business closer to the customers. It increases customer accessibility to the business. Through social media, you can give users the advantage of posting their queries, problems, or complaints and get answers to them within a nick of time. This ensures greater customer satisfaction. It also lets you get quick feedback about the products and services you are providing. Discussing customer complaints on a public forum also instills prospective customers about your responsiveness to customer’s problems. This increased customer interaction instills the feeling of loyalty in your customers and encourages them to popularize your brand on the social platform. Every happy comment you receive is for the advantage of your business.

Improved Business Connections:

Social media is the platform where almost all businesses are present and wish to spread their popularity. Your potential business partners, distributors, and vendors may be right there on the platform and also, some, eager to connect with you. This will help you empower your business and give you an opportunity to consider alternative and better vendors. With social media, you get the opportunity to impersonate your business. Due to all these benefits, you can get strong business relationships and loyalty for your business.

Improved Search Results:

The importance of social media is not underestimated by search engines. Social media signals play a very important role in ranking of a website. With social media, a business can reach international class of clients. It gives an opportunity to your business to expand its niche. Businesses are more accessed on social media as it is believed that businesses respond better on social platforms. Also, popularity on social media promises establishment of your brand on a new platform.

Simply put, including social media in your marketing campaign can benefit your business in multiple ways. All you need to do is harness its power with your business to get amazing outcomes. Leverage the power of social media today, to see a bright future tomorrow!

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About Author:
Michael Waugh is a content writer & a tech blogger with Potenza Global Solutions. He likes to write about social media, organic SEO & online marketing. Follow with him on Google+.

Factors That Influence Competitor Social Media Strategy

Competition is omniscient in every business. Irrespective of the business you do, whether online or physical, you need to face and survive competition. Business owners and their marketing executives implement a number of strategies to beat the competition on the social front. However, when you are comparing your social media strategies with those of your competitors, you must pay special attention to certain factors. Whilst there are a number of elements present on the social media front, some need special attention whereas others may be ignored. In this article, we will look at the important social media factors that must be considered while comparing competitor’s social media strategy with that of yours.

Social Media Platforms Used by your Competitors:

By analyzing the social media platforms used by your competitors, you can speed up your social media efforts by using those platforms which are not being utilized by your rivals. Apart from Twitter and FaceBook, there are a number of social media platforms including Pinterest, Instagram, and LinkedIn. By spreading across a number of social media platforms, you can reach the audience, which is not exposed to your competitor business. Some social media platforms allow small businesses to share different forms of content including text, audio, and video. Some platforms also have sharing capabilities that help you expand your audience reach.

Audience Engagement by Competitor:

Instead of looking at the number of followers, fans, lines, retweets, you competitor’s posts’ get, it is better to look at the engagement rate. Even if you have less fans and have got a higher engagement rate then that is something you must be happy for as it implies that you are reaching your target audience. Facebook offers a competitive analysis tool which can help you get good judgment about your engagement rate.

Type of Content Posted By Competitor:

Analyzing the kind of content posted by competitors, you can get clues on what content you must post. Content that gets more response or audience engagement should be emphasized upon. Compare this with the content you post and audience engagement you receive. It will also give an idea whether you should post more text content or video content.

Social Media Strategies Implemented by Competitors:

Observe the strategies implemented by your competitors to increase the engagement rate. If your rivals are giving away any free gifts, then you can go ahead and organize a quiz contest or a declaration that 50 percent of the day proceeds to go for charity. Analyzing the social media strategies implemented by your competitors can help you either steer down your social media efforts or push them up.

Competitor’s Interaction with Their Fans and Followers:

One of the important factors to be considered on social media platform is how a business interacts with the audience. Identify the ‘voice’ your competitors use to crack up their customers. Do they use a casual tone or are they more diplomatic in their communications? All these things can help you identify the strategies that you should use.

Posts by the Company:

It is very important to know on whose name company is posting. Most companies post on the name of the brand. However, it is their CEO’s who are posting. This makes interaction with customers personal and authentic.

Frequency of Interactions or Posts:

By comparing how often your competitors post content with that of yours, you can judge the impact this has on audience engagement. Posting too often may frustrate the audience. While posting infrequently may wipe away your brand name from the customer’s mind. If your competitor is posting more content than your business, then it is possible that their audience engagement levels are high.

Growth in Audience and Engagement Levels:

Growth is a crucial factor which must be paid attention to. Monitor their growth for a period of three months and find out how and why they are achieving the growth. Growth is also an indicator of success of competitor’s strategies. If you have less followers than your rival, but your growth is more than theirs, then you need not make any changes in your social media efforts.

Promotional Content:

You should observe the discreet promotion done by your rivals through link placement in their posts or tweets. You should also examine their calls to action, how often they use promotional content, and the type of response received.

Paid media efforts:

While it is quite impossible to find out the number of rivals utilized paid social media marketing strategies, you can still some paid ads on Facebook and Twitter. Observer their trend of sponsored ads and gain knowledge about their paid efforts can help you determine the funds you need to keep aside for paid marketing.

In conclusion, it can be said that analyzing and comparing your social media efforts with that of your competitors, you can find out their loopholes and use this knowledge to your advantage. You can identify the areas where you need to improve and keep up with your rivals in the social media world. While analyzing your rival’s strategies, you are also analyzing the efforts made by your business.

About Author:

Article is written by Michael Waugh, Internet Marketing manager at Potenza Global Solutions. PGS is a leading magento development company offers complete magento web solutions.