6 Ways Google’s AMP Impacts Your Online Business


AMP, Accelerated Mobile Pages, is an open-source program rolled out by Google in 2015 for publishers to facilitate their content and have web pages load quickly on mobile devices. AMP is aimed to effectively improve user experience and content readability, offering a mobile-friendly responsive web design.

AMP strips away all the elements that can cause the content on the web page to load slowly on mobile browsers. The web page created with AMP HTML is thus stripped down to basic text and images, making the content load around 15-85% faster as compared to the formatted content developed using other scripts.

Wondering if Google AMP is really important and would impact your online business, in any or every possible way?

6 Ways Google_s AMP Impacts Your Online Business

Let’s take a look at 6 ways Google AMP can influence your online business.


1) A Big SEO Boost

Google’s core search algorithm factors in page speed and mobile-responsive website design to determine the placement of the website’s link in the search engine results pages (SERPs). The faster your page loads on mobile, the more likely it will be seen and clicked on by Google search users, resulting in a higher ranking on SERPs.

Adding to this, now all AMP enabled articles appear in swipe able carousel format even above the paid ads in the search result as shown below. A paid placement option may also be available in the future.

G3 (1)

2) A Better User-Experience

Visitors love the fancy and creative designs on your website but they care even more about the loading speed than all the fancy motifs that adorn your website. Page loading time contributes greatly to website user’s experience.

A Kissmetrics study states that 40% of people abandon a website that takes more than 3 seconds to load.

It’s abundantly clear to see that when one can’t wait for more than a couple of seconds for a website to load, speeding up the web page by 15-85% can only have a positive impact on user experience.

3) Increased Profits for your Business

There are umpteen marketing advantages of a website that utilizes AMP, but are there any advantages that directly contribute to sales or conversions?

Consider this, Kissmetrics, again, states that
A 1-second delay in page response can result in a 7% reduction in conversions.

This can be a huge issue for business owners whose target customer base largely exists on a mobile platform. The faster loading speed can lead to a reduction in bounce rates and increase the probability of conversion. Since the target customer stays on the web page for a longer duration, business owners can use advertising banners and offers that require a click-through to convert a visitor into a lead or a lead into a customer, thereby contributing to generating revenue.


4) Domain Authority Suffers

One of the biggest disadvantages of using AMP-backed content is how it negatively affects domain authority. AMP ties your website to Google and not to your domain name.
For instance, let’s have a look at the screenshot below:


As you can see the URL, https://www.google.com/amp/www.bbc.co.uk/news/amp/35800232#, begins with “www.google.com/amp/” and then takes on the article’s originating domain. When browsing through the article, visitors will still be on Google.com and not on the publisher’s website.

5) AMP doesn’t work for non-publisher sites

AMP only covers articles and blogs that are in long-form content and doesn’t really work for e-commerce or brand sites. An e-commerce site can find the design constraints of AMP too restrictive and will prefer to stick to traditional HTML.

6) Poorly constructed HTML pages will be found out

A blessing in disguise, really. Each and every page has to be free of errors before Google can set it up in its AMPs caches. Business owners and publishers need to spend ample time and money to further debug every web page.


To summarize, considering the cons above, if your website deals in the long form content and you want to stay ahead of the curve, in sync with the emerging trend that is, mobile-optimized content, then you are an ideal candidate for the AMP overhaul.

If you want to move into AMP, make sure your website is developed right from the start.Contact Potenza Global Solutions for Responsive Website Development today.


7 Responsive Web Design Mistakes That You Should Not Make

According to eMarketer, “Nearly 2.6 billion people that are over 1/3 of worldwide consumers will use smartphones to browse websites by 2018.”

It hints you will be losing the one-third of mobile traffic if the website design is not mobile optimized. It’s a big figure that cannot be overlooked by the businesses. The mobile trend is making the businesses to build responsive website design that’s compatible with the myriad of devices to get the share of the mobile audience as well.

There exists one more fact that is if the mobile responsive designs are not crafted immaculately, the target users will turn away. It’s imperative to not make any miss while website development and UI designing. Yet, some mistakes are made. What are they?


Let’s dig down to know about the glaring responsive website design slip-ups that you should avoid:

Emphasis on devices rather than screen sizes

The mobile market is flooded with the range of devices like- smartphone, wearable, tablet, ipad and more that are available in different screen sizes- small size, mid-size or large size. It’s better to focus on designing the UI based on screen sizes rather than catering thousands of devices.

Not ready for new device launch

The responsive websites are designed to easily get accustomed to any device, but if the responsive web design services have developed the website considering just available devices’ screen sizes in the market, it will be a big mistake. Ensure the website design must be scalable and optimized for the upcoming launch as well.

Ignore the large screens

Don’t forget that still the website traffic from the desktop accounts to 48%, which is a significant percentage to consider. Optimize the design which works well on both mobile and desktop to allure the maximum traffic to the website.

Performance is overlooked

40% of the users abandon the website if it takes more than 3 seconds to load no matter the users are accessing it through mobile or desktop.

It’s a striking fact which end the myth that mobile users are comfortable even if the website takes too long to load the page. Make certain the website loads quickly either by reducing the images or slimming down the HTTP requests.

Same navigation across multitude of devices

All the devices are dissimilar in size and cannot have the uniform navigation site-wide. Still, if the button sizes, visual layout or menus are kept similar, it ruins the appeal of website design and user experience. Keep the app flow, color contrasts and features consistent, but not the elements to grab the maximum user’s attention.

Making the content out of sight

Considering the mobile screen of smaller size, sometimes, the content is hidden for mobile optimized websites. This is not feasible because the users will never be interested in switching to the larger screens to read the full content. It’s good to display the complete content on mobile optimized websites and you can use collapse/enlarge feature to showcase them aptly.

Testing on every device is considered as unimportant

This is vitally important to test the usability of the website on every device before its final launch. This testing helps in fixing the UX issues, otherwise, it will create a big mess.


The responsive design is not an investment for good designs, while it’s for designing great experiences. Also, making the website up and running isn’t an arduous task, but building it mobile responsive is crucial, which demands a lot of efforts because a single mistake can make the things go wrong and leads to poor UX. Certainly, this is not what you want. Right?

Incorporate the website design with best responsive web design service providers.

Key Tools To Build Websites With Laravel PHP Framework

To create an easy and aesthetic design of the web application, we use the latest and advanced tools, quality components, and iterative approach at the same time. To build the PHP framework in a reliable and trustworthy form, our PHP framework generates the best designing websites.


We are the PHP development company that is renounced for its effectiveness and efficiency. Being punctual on every pace of working, our team members are hard-working and dedicated to giving the best quality and the latest generation of PHP framework. Our designs are smoothly running on several platforms effectively. It’s creative syntax and modern style make the website more powerful and attractive. Some of the key tools that we use for building websites with Laravel PHP framework are here to know:

    • Artisan: This command line tool is used as the interactive platform by the Laravel development company to create and manage the project environment. After building the database structure, one can easily manage and harmonise the database system with the help of the artisan tool. Apart from this, the users will be able to perform complex and tedious programming through this easy tool.
    • MVC Architecture: To ensure the clarity to programming and presentation, our company follows the MVC architecture pattern. With this, our clients will get the enhanced performance and better documentation ultimately with the help of MVC pattern.
    • Unit testing: We test each and every unit before bringing the project to the client. This thought builds the trust among clients. Our featured programmes are available for the retest. Laravel php development company has a framework of several tests to ensure the smoothness and perfection of the web application so that our client do not face any problematic situation or error in the mid of the running application.
    • Template: Grab the unique designs with our PHP framework. We have multiple choices to create different layouts according to the dynamics of the content. The idea is inbuilt in our framework so that our clients can pick or change layout according to the changing requirements.
    • Security: Generally, security is the most worried area for all developers, but our clients are fearless with this aspect as we provide the most secured application to the users. We insert various passwords techniques while building the framework for your web application to maintain the security standards.
    • Migration: We can easily modify, alter, or change the database of the particular web application without any hurdle as the Laravel furnishes amazing migration facilities to its clients. Apart from this, there is no risk of losing already built data or content. We facilitate the customisation change in the content and data as per customer’s choices. We are all set to insert tables, images, charts or graphs as per the needs.
    • Modular: Our laravel PHP framework is bifurcated into modules, libraries, and segments. Our unique principles and working mechanism enable users to get the best quality, smooth, responsive, and modular website application in one shot that enhances your experience.

The Best Text Editors Of 2015 – Grab It Now

Personal preference plays a huge factor in which editor you have to choose. Tweak your own syntax highlighting with different colors? There are so a lot of text editor options now a days for developers, we’re truly spoilt for option.


CodaThis plugin library is widespread and it even has sass compiling – which can be called as mini luxury! It costs $99 approximately

Some Key Features:

Wildcard Find and Replace
Syntax highlighting
Fast find and replace
Code folding
AirPreview for iPad and iPhone previews
Project wide autocomplete
Automatic tag closing
Indentation guides
Fast commenting and shifting of code
Great file management


bracketsCrafted by Brackets of Adobe is a free, open source and extremely powerful text editor. Bracket comes complete with new features and extensions released every 3-4 weeks!

Some Key Features:

Inline editors
Live preview
Preprocessor report


AtomA modern and hackable text editor that can be tailored and customized to every user’s needs, without even using a configuration file!

Some Key Features:

Built-in package manager
Cross-platform editing
Smart auto completion
Multiple panes
File system browser


notepadNotepad++ is encrypted in C++ and uses pure Win32 STL and API which ensures an advanced implementation speed and lesser program size. When utilizing less CPU consumption of power, the PC can throttle down and decrease consumption of power, resulting in a eco-friendly environment.

Some Key Features:

Macro recording and playback
Syntax Highlighting and Syntax Folding
GUI entirely customizable
User Defined Syntax Highlighting and Folding
Multi-Document (Tab interface)
Multi-Language environment supported
PCRE (Perl Compatible Regular Expression) Search/Replace


sublimeSublime is one of the popular text editors. Personally, I used the UI and found it to be quite bulky and not as smooth as the likes of Coda. Overlooking the slanted views of the interface, Sublime brags a great feature option for code editing and writing.

Some Key Features:

Split Editing
Distraction free writing mode
Goto Anything (lightning fast search/shortcuts)
Cross Platform
Highly customizable
Instant project switch
Command Palette
Multiple selections
Plugin API


dreamweaverI just couldn’t forget this because of it being in everybody’s editor tool belt at some stage in their development career. There was at one time a disgrace appended to coding with Dreamweaver, because of it including so much additional bloated code. In all actuality, it’s on a monthly payment plan, and offers highlight which a free open source apps offer, yet it shouldn’t be shunned. Recognition for a job well done, Dreamweaver has make considerable progress.

Some Key Features:

Automatic push of dynamic files on save
Preview on any device
Edge Web fonts
Built in bootstrap integration
Live Guides
Real-time code validation with Auto complete and Linting with Emmet support
Batch export from PSDs
Responsive code snippets
Live insert

Yet, in the wake of utilizing the greater part of the code editors at some stage, it’s difficult to deny that the free options work pretty much too, or even surpass what Coda can offer. There’s likewise no denying that as developers, we’re overwhelmed with assortment in the matter of choosing an editor, whether you’re on OS X, Windows, Linux, or coasting between different operating systems.

About Author:

Michael Waugh is working with Potenza Global Solutions from the past two years. He has a passion for technology and also loves gaining knowledge about new technology tools. He likes blogging the information he has gained both through research and practical experience. He shares with his audience wonderful insights on the impact of technology changes.

What are the Impediment of Angular JS?

Angular JSAngular JS brings in a number of benefits for developing web applications. However, there are some shortcomings of Angular JS which need to be managed well. In this blog post, we will look at some of the downsides of Angular JS. We will also look at how these deficiencies can impact your application development process. This blog post will let you decide which framework can best meet your app requirements.

Advancement and Complexity:

One of the most unavoidable shortcomings of this framework is that it requires an immense amount of knowledge to be consumed so that the outcome and the execution of the project are effective. When it comes to AngularJS it offers a good amount of improvements over the standard JavaScript with regards to different techniques including dependency Injection and declarative programming. However, to utilize these concepts in your web application development project you need to first understand them. As a number of techniques in AngularJS are not known to majority of web developers, working on complex elements might be a biggest hindrance for your development team.

Limitations of Features:

Some of the unique features of Angular JS also carry some peculiarities that can confine the standard development practices. For instance, with the routing functionality, only one route per page is possible; this can confine UI development. Scopes, owing to their nature, are very beneficial, but hard to debug. Search engine indexing can be bothersome due to single-page application. For each feature of Angular JS, there exists some subset of functionality which is disturbed by pursuing the design patterns offered by the framework. Even if one wants to get around the limitations, then it would take sufficient time to modify the application to match the requirements.

Unpredictability and Absence of Documentation:

When it comes to web development area, Angular JS developers are always looking forward to use innovation. A number of times this is accomplished without any support to the existing code. This has resulted in discord among the community members of AngularJS 2.0. The developers have already declared that some features of Angular 2.0 will be approached in a manner different from the usual. This implies that the current code bases will be required to undergo a lot of conversion for upgrade.

Also, at times the framework documentation might seem insufficient which makes even 1.x development a challenge. Hence, you have to decide if it is sensible to wait for Angular JS 2.0 even though the release dates are going on getting postponed. Waiting furthermore might halt the progress of your application and may not seem to be the right option for your application.

Every web development framework comes with pros and cons. With some frameworks you interchange performance for readibility wherein for others you interchange code complexity for data fidelity. Prior to selecting one framework, it is important for you to gain an understanding about the pros and cons of each web framework.

In this blog post, we have listed some of the shortcomings of Angular JS 2.0. However, it is important to note here that some of the deficiencies are associated directly with the complex nature of underlying concepts rather than with the shortcomings in functionality. To be able to take the right decision you need to go through the benefits of Angular JS.

About Author:

Being an avid tech blogger, Michael Waugh has an enormous knowledge in .Net Development He has a passion for Microsoft Technology and also loves gaining knowledge about new technology tools. He is an avid writer and often contributes to various blogs and websites.

Why Site Architecture Should Precede SEO

Every website aims at getting their website on the top search results. Top position on search engine results guarantees website owners that their website will drive traffic. Search engine is the bridge between the end user and the website. It is considered one of the major factors driving traffic to your website. The structure of your website largely determines your website’s position in the search results.

Site Architecture
Adopt a Visionary Approach

Think about the long term results whenever it comes to your website. When a website is created, its ultimate goal is to be optimized for search engines. This makes it essential to first design a website’s hierarchy.

Start by drawing a hierarchical diagram of categories and pages contained within the website prior to beginning the website development process. Your website’s architecture must be logical and should have only 2-7 main categories. Also, the number of subcategories must be limited. The number of categories or subcategories also impacts the template you are choosing for your website. This makes it imperative for you to choose limited categories and sub-categories. This can prove to be timesaving and help avoid rework.

Website Profundity

Planning your hierarchy prior to building your website gives you an opportunity to gauge the depth of your design. A shallow site which shows deep information within a few clicks can be considered more user-friendly than a website having deep design. The user should navigate minimum pages to find the information they need. More information or desired information in less number of clicks is what is meant by perfect site depth. Deep websites suffer high bounce rates.

Internal Links

Keeping your website’s depth in range makes it simple for search engines to display your main page as well as your internal links. Internal links are the indented links showed on search engines. They direct to popular sections of content in an indexed site that is being displayed on the search engine. This is something that even paid sources can’t get you as the search engine’s algorithm automatically generates these results on the basis of your websites design structure.

When it comes to SEO, internal links are very valuable. They divert users to the most important information on your website. They help augment click-through rates and bring down conversion time.

Size Holds Importance

Ensure that your website has space to fit in information that will drive users to your website. A number of websites reveal almost no information under subcategories of the website. This makes the search engines ignore them. Ensure that there is space for content and you fill that space with content. The average length of content, for a website to rank on the top 10 Google search results, for any keyword is at least 2000 words. Creating content rich pages to ensure that your site design encourages search engines to include your site in the search results.

About Author:

Michael Waugh is working with Potenza Global Solutions from the past two years. He has a passion for technology and also loves gaining knowledge about new technology tools. He likes blogging the information he has gained both through research and practical experience. He shares with his audience wonderful insights on the impact of technology changes.

To Be Or Not To Be – Choice Between PHP And ASP .NET Development

PHP and ASP net development have constantly remained to be the hot topic of discussion on the net, as none of the users have any point of argument or controversy so far its performance and quality is concerned, so much so that it has become difficult to make a choice while taking the first step for creating a website.

In order to avoid confusion, let us first know what PHP and ASP .net is. Well, PHP is an open source program while ASP .net development is a commercial program. Keeping in mind, the program and its needs for development purposes, you can make a comparison between the two programs in accordance to its speed, cost, support, maintenance, quality as well as its execution.

php web development

Speed V/S Performance:

It is of utmost importance to confirm the speed at which the sever communicates and also to check the speed of the browser to be capable enough while taking into account PHP or ASP .Net Development as it is hard to make a comparison between the two.

The speed of the two platforms can be examined by these major outlines, that is, when the website starts communicating with the server, when the backend database servers’ speed is tested but not the platform speed, when the web application tries to access the database file stored in the file system actually using up the speed of the OS on which it is installed and when ASP.Net is restricted to windows based platform, and max to max a Mac.

As PHP is open sourced, it works on all the available operating systems as compared to ASP. Net which is restricted to windows based platform or at the most to Mac.? Another speed and performance based advantage that PHP has over ASP.Net is while dealing with servers, since Linux based server is efficient though not so fast. But, in terms of coding and running the code, no platform can compete with ASP.Net as far as its speed and efficiency is concerned.

Qualitative Measures:

The quality of a program depends on the use of standard programming practices, experience and expertise with which the programmer uses the platform and the programming framework.

Cost Effectiveness:

The question that constantly keeps on hammering your mind about developing your website using either of the two platforms is definitely about its cost effectiveness. At the time of considering either of the platforms, it is essential to install a group.

1) The first group of PHP consists of My SQL server, Linux OS, PostgreSQL Server & Apache   Server. The upgrades are free with no additional cost and zero licensing cost.

2) The second group is known as LAMP which includes Linux, Apache, MySQL and PHP which is quite popular. Linux server optimizes less cost as compared to windows server.

3) ASP. Net comes with windows and IIS with less substantial cost with higher chances of it being increased with windows server adding to the cost.


The support for both LAMP and PHP are available along with the necessary resources. Being more alert and friendly platform, it helps in setting up shop anytime with large amount of support and resources.

ASP. Net has sufficient resources while the support department is dependent on Microsoft and their developers. This platform is dependent although it is stocked with enough resources.

To summarize, ASP .Net is windows dependent that makes Microsoft the key element, whereas PHP is platform independent.

About Author:

With blogging experience in various fields of technology, Michael Waugh has gained impressive knowledge about Web Development. Currently he is associated with Potenza Global Solutions, a top-notch IT company that deals with various Asp .Net & Open Source Project.