It’s time to say goodbye to those frustrating tech hurdles.
WordPress is an awesome platform; but, there’s one unvarying weakness – it can be pretty slow. And no one likes to wait eternally for a site to load, so much so that 40 per cent of visitors desert a site if it takes more than 3 seconds to load!
It’s easy to end up with a sluggish site without the right precautions which leads to loss of subscribers, customers, and repeat visitors.
In the long run, it translates as losing money!
Studies have derived that just a 1 second delay in loading time can cause as much as a 7 per cent loss of conversions.
For example, if your website makes just under $3,300 per day, a single, 1 second delay in loading time could cost you over $90,000 per year.
3 seconds would mean getting somewhere to a loss of $300,000 per year.
Super crazy, right?
Nonetheless, Google has included site speed into its ranking algorithm and a slow website could lead to a privation of valuable traffic. Plus, mobile traffic has been ever increasing lately and slow websites can lose out big time.
Here are 8 simple and straightforward tips to fire up your WordPress website without messing around the code or breaking the bank:
1) Implement a better web host
Your web host is the foundation on which you build your website.
Having no solid host equals to inconsistent delivery of good experience to your visitors. Also, it’s a mammoth task to move an entire website. Hence, it’s best to employ a web host which has a lot of power and offers migration services to save you the time and hassle of sorting through annoying tech issues. Plugins can help you migrate any website, but if that’s not your cup of tea, it’s better to let your WordPress development company take care of it.
2) Set up a CDN
Web hosts routinely face a problem wherein the load times are dependent on the proximity of the user to the server; resulting in slower load times in certain geographical settings
The key lies in setting up a CDN (Content Delivery Network).
A CDN is basically a network of servers that are strategically placed around the globe. With an apt CDN in place, it’s simper for web hosts to reduce the load time for any given website.
3) Choose a better optimized theme
Most WordPress themes are loaded with unrequired features that are plain useless; making the theme more resource intensive.
To optimize your website, many WordPress development companies furnish themes that are lightweight and simple. Overall, a clean and focused theme will help your website not only look good, but load quicker too!
4) Set up a caching plugin
WordPress serves pages dynamically, resulting in the use of PHP code to request information from your database. It then creates a HTML page for the visitors.
Well, this can be very slow; and therefore, a caching plugin can be used to save those HTML pages and serve them to your visitors when required.
For example, WP Rocket is a great tool; it’s a paid plugin, simpler to use, and can induce greater speed than the free plugins available. Also, a competent WordPress development company can comprehensively take care of the optimization and performance needs of your website.
5) Compress your images
Uploading gigantic images to WordPress simply forces it to resize them on the fly. Hence, uploading multiple images that are 5 MB each really isn’t a good idea.
It’s best to reduce the file size to the lowest point possible without changing the image quality. It’s hassle-free with Photoshop in hand, but tools like Image Optimizer provide all the benefits for compressing images online. You can also automatically do this in WordPress with the aid of WPSmush.it plugin.
6) Add LazyLoad to your images
When a visitor lands on your page, there’s no need to blast info in his face by loading everything at once; in this case, all of the images.
With LazyLoad, when a reader scrolls down, other images load one by one, right before they appear on the screen. This not only speeds up your page loads, but also helps save bandwidth by loading less data for users who don’t scroll all the way down. LazyLoad is a good option for WordPress.
7) Keep database tables up-to-date
Every now and then, your website’s database tables should be optimized for efficient working. It not only helps your database run smoothly, but also maximizes your server resources. Make use of free plugins like WP-OPTIMIZE to make this process uncomplicated and easy-peasy.
8) Disable trackbacks and pingbacks
When another website links to yours, you may notice trackback and pingback notifications. This takes up significant server resources that can be better splurged on delivering a great experience to your visitors.
You can choose to disable these by moving on to Settings > Discussions in your WordPress admin area. This tip is better left to experts at a resourceful WordPress development company who can manage your website methodically.
THE BOTTOM LINE
This quick round-up of efficient measures can speed up your pages and lead to an optimized site; bringing in happier customers. Plus, with improved page load times, Google will probably rank your website slightly higher in the search engine results.