7 Things That Makes Your Mobile App Fail

This is a mobile era where every business is racing in the mobilization race to improve the work flow, optimize the business processes and get the customer’s attention. The urge of mobilizing the user’s journey has fueled up the mobile application development across the world.

Why Mobile Apps Failed_

It is estimated that the number of hours spent daily in the mobile app development by the developers is nearly equal to the number of hours the customers spend in using the mobile apps.

It indicates that the mobile app usage is also growing at a steady pace with showing no sign of getting slow-down. That’s the reason, now, there are so many mobile apps in the market of various genres serving the different purpose that just name it and you have it.

But, it doesn’t mean any app engineered by the mobile app developers would stand high on the user experience ladder. Even, there are so many mobile apps which get rejected by the app store when uploaded.

All the time, the developers are not in charge of the app rejection because the app rejection either by the app store or users depends upon several factors that need to be considered before launching or making the app to the app store.

Let’s dig deep what are the elements that hinder the app’s success and make it face a big failure:

  • Absence of fundamentals

Including rich functionalities in the app is good which differentiates the app in the market and easily engage the users. The rich features may bring huge downloads, but if lacking the basic features, then there are less chances that after downloading the app the users would use it for a long duration. Instead, they will soon uninstall the app.

  • UI is not user-centric

The user interface design actually defines the users’ journey through the mobile app. It can be smooth or become a roller coaster ride, if not engineered keeping the end users in mind. No matter how nicely the elements are put, features are integrated and easy the navigation is made, unless they are not in sync with how users want them to be, all the efforts goes into the vain.

The developers must team up with the end users for beta testing and design the UI keeping main focus over the users so that users will get the seamless experience on the multitude of devices across multiple platforms.

  • No updates after a long run

Publishing the app once with the excellent features won’t end your job. Instead, you need to listen what users think about your app, what changes they expect in the app and what are the bugs need to be fixed. Based on the feedback, bringing updates in the app in the form of bug fixing or what’s new is essential, else the users will get bored and stop using the app.

  • Too many notifications

Informing the users at various stages while using the mobile app through push notifications is good, but it becomes annoying when the notifications are sent too often. It actually starts interfering with the user experience as your app is not the only app that users are having on their mobile app. Ensure that the optimal number of notifications should be sent.

  • Battery drainage

The high mobile battery consumption issue emerges in many mobile apps that’s never overlooked by the users. After installing the app, if the same thing happens, the users take no time in rejecting the app on the grounds of high battery drainage.

  • Security hole

The security always stays at the top of the user’s mind when they download the mobile app and they are never ready to make any compromise with the personal data security. If the app includes any suspicious content or malware which results in data theft, the users abandon the app off the bat. Safeguard your app against any such malicious software.

  • Bombardment of ads

The advertisement is a way to monetize for the businesses, but too many ad’s appearances decreases the mobile app usability and ruins the customer experience as well. The hindrance leads to the app rejection by the users. Maintain a fine balance of the ads pop-up.

Wrapping it up

The mobile app can create a major breakthrough only when it scores high on the user experience and usability. If any of the aforementioned factors exists in the app, then it will not be able to live up to the customers’ expectations. When you join hands with any mobile application development company, make certain they build quality apps leveraging advanced technology and keeping users at the core.

Top 5 Ways To Craft The Best-In-Class App Icons And Screen shots

The mobile app development is not just the right blend of technology and tools, while it is an art where developers intelligently mix the creativity into the apps leveraging advanced technology.

5 Unique Ideas To Craft Best In Class App Icon

Although mobile apps improve the work flow and optimize the operations, but they don’t work like a robotic machine. Instead, when the users browse the mobile app, they are actually sailing a boat and the app layout, icons, logo, text, and screenshots decide how smooth or difficult the journey will be.

During app development, the brainstorming is needed to ensure that all the elements are rightly designed and rightly placed as these are the face of the app and viewing which the users will continue using the app or abandon it.

Let’s understand how you should design the app’s icon and screenshot to stay at the top of the game:

  • Must be crystal clear

The icons should be flawless, clear and meaningful that illustrates the purpose of the app to the target users in no time and users can easily relate to the message the icons want to express.

Sometimes, in the effort of making the icon more creative, it becomes too complex and vague to understand, which is not good. Be careful while designing the icon so that app’s functionality completely justifies with it.

Also, to make the app visuals appealing, the screens are added that are no longer relevant or part of the app. So, avoid such practice because it annoys the users and they won’t take much time to label the app as deceptive. Keep the actual screenshots without going away far from the reality.

  • Must be original

Just name it and you will have it’- this is the scenario of the app market. Perhaps, the app idea you want to shape into reality may also exist in the app store. There your work gets doubled because to make the app create a distinct proposition in the market, the design elements must be original and creative that lets the app hit the mark. The icon can make the app look better if it’s unique in every possible way.

Similar is the case with screenshots, they must exhibit the true app’s features and functionalities, instead of showcasing fake screenshots.

  • Must be creative

Instilling creativity in the app that appears simple and straightforward process during app development is apparently true. A lot of things need to ponder and taken care of as a single wrong step leads to a total mess and proves to be costly. It’s better to assess the creativity through testing to find out everything is done correctly.

With icons, flamboyancy works, but not with the screenshots. It is rather good to just display the app’s functionalities, how it operates and what is the app flow through the screenshots.

  • Must be qualitative

Anything that people view or buy today, want it to be of high quality. The app’s icon also shares the resemblance with this where users like to view the icons that are not just ultra-clear and eye-catchy, but shines as well. Be its Android app development or iOS app development, the icons must be of superior quality and appeals the users with its glory.

The screenshots of top-notch quality are also equally important. Albeit the developers have to be careful about the screen’s size for which the screenshot to be created. The border designing is also not essential.

  • Must sync with competition

In the fast-paced world, to make the app get recognized in the app store under the same category is a hard nut to crack. Stepping forward with modern trends is the way to live up to the users’ expectations, where the brilliant icons and screenshots are must-haves, which rack the app developers’ brains, but imperative to amaze the users.

Ensure the elements justify the app and can build the app authority in the crowded market.

Wrap up

Resting on laurels won’t bring the iconic success to the app, while it requires the developers to build one-of-a-kind icons and screenshots for the app. That’s where iPhone app developers excel.

It’s analyzed that users always leans towards the app that’s packed with top-grade images, icons and screenshots. Follow the tips earlier mentioned to craft the app which sets a precedent and endows the superb feeling to the users ever with cool and classy icons and screenshots.

How To Leverage Social To Upsurge Digital Marketing ROI?

Presently, social has become all-imperative and more it will become in future.

According to a study, “The number of social media users around the world is projected to grow from 2.1 billion last year to 2.5 billion by 2018.”

Social media marketing is one of an integral parts of the digital marketing that continues to evolve and used. The use of social media is not limited to the uploading of selfies, or videos, while it’s highly leveraged by the businesses to influence the purchase and foster customer interaction with the brand. Moreover, the way businesses using the social media has also changed. Now, it has become more than just publishing the content.

Digital Marketing ROI

The social marketing efforts are now tailored to the target audience and kept synced with the brand’s voice to align the business with success. Also, the insights are taken out of the user activity such as what users like, how users react to the content, when users interact and what users prefer, which in turn help businesses to carry out data-driven decisions.

Yet, the businesses struggle to find whether they are tapping the full potential of social data or not, or their efforts are up-to-the-mark or not. How could the businesses identify that social power is helping them in uplifting the ROI?

Here, 5 ways are rounded up that assist business to shoot up ROI using social in a strategic way.

  • Narrow the social aperture as per business objectives

Doing a lot of social activities on the myriad of the social media platforms without knowing the key performance indicators is all trash because when you don’t know what your goal is, how can you make the right efforts.

When it comes to SMO services, the businesses need to very specific as the content can make or break the brand. At first, set the goal and then share the relevant information to bring a difference in the marketing strategy, which automatically impacts the users and increases ROI.

  • Understand the users before getting social

Every user connected with the brand sails the same boat differently. The challenges they face will be different that businesses have to address in a distinctive manner. When the users are answered on social platforms with relevant content, the users feel like the brand is interested in knowing and solving their pain points.

Target the users after knowing the demographics and their preference from the social profiles to take hold of the customers, nurture the relationship with them and size up the revenue.

  • Turn the brand advocates into brand ambassadors

When the social users are closely monitored, there are some happy users who always spread a good word of mouth about the brand and during any conflict, they talk positively about the brand. Such brand advocates influence other users and prove to be a great asset for the business in the long-term.

It’s better to find out such users and reward them for showing such love towards a brand. It impresses the brand advocates and results in a higher ROI.

  • Scrutinize what the competitors are doing

No matter your business is under performing or over performing, but keeping tabs on what competitors are doing is healthy for new strategic planning. The comparison helps the businesses in understanding what type of content, the number of the posts or top posts is more engaging the users.

The positive or neutral engagement signals that there is a room for improvement or not and what are the steps to be taken to remove the weakness.

  • Value the social data

Less often, the businesses take the social data seriously to create a new social marketing plan considering the social response less credible and trustworthy. But, it’s a big mistake.

The social data is a great treasure that aids businesses in comprehending so many aspects such as the audience preference over certain occasions, product’s preference under a category, the likelihood of product as a reward and so on. When businesses act upon the things that users like, unquestionably the ROI get boosted.

Summing it up

In the last decade, a few businesses have set the mark in the industry by strategically making use of social. Watching the trend, many brands are leaning towards social.

According to CMO survey, “The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020.”

In the ever-evolving social market, the businesses have to identify the changes going on, experiment with new initiatives and keep the strategy one step ahead of the competition to thrive with epic success.

Even, many businesses are hiring social media marketing company to fuel up the brand’s growth with enriched audience engagement and increased ROI. What’s your take? Are you ready? Do share your views in the comments below.

Want To Design iPhone Apps? 7 Things You Should Remember!

The mobile apps are increasing at the rate of neutral fission, and their presence in the market is like the websites had 10 years back. In the ever expanding and ever evolving market, to not get lost the mobile apps in the overcrowded market, the mobile apps are designed to perfection.

iOS apps development

Among all the leading platforms, the iOS platform is known for raising the bar of UI and UX design of the mobile applications that enthralls and engages the users. The iOS apps built on a unique concept are not just high in terms of usability, while also appeals the users with immaculate designs, ultimate graphics, and bespoke layout.

Before you start iOS app development, make sure that best-in-class app development and designing enable the app top the charts. Here is the list of all the elements that you should get covered in the iOS app.

  • High resolution

The iPhones comes in four types of resolutions that scale to maximum 414 x 736 points. To make the iOS apps work best on all the versions of iPhones, the layout should expand on the assigned resolution while keeping the other elements unchanged. Ensure all the image assets are of high resolution, otherwise they will appear blurred on the retina display.

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  • Content formatting

Be careful! The mobile users most of the time access the content on-the-go, and they like to see the things in a single view, in place of zooming the content or scrolling horizontally. The same applies to iPhone Application Development as well. Create the layout wherein the content should get fit in the screen of the devices and appear smoothly at once.

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  • Touch controls

3D touch, auto layout, and adaptive layouts are some of the advanced techniques and tools that iOS has provided to give an aesthetic touch to the app design. The UI elements used in the app must be designed with touch gesture-thinking so that the user interaction with app appears more natural.

Touch controls
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  • Controls size

The buttons are actually the interactive actions that you want the users to take, and if they find hassle in hitting the target, creating the controls will be of no use. Make certain that the buttons you are creating must be at least 44 points x 44 points in size so that they can be easily pressed with fingers.

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  • Text size

Akin to the button’s size, the text size should not be too small that they cannot be viewed clearly from a certain distance. Besides, different headings and sub-headings’ text size should be legible, so that they are readable without zooming.

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  • Perfect contrast

Adding a color contrast is good to improve the content appeal and readability, but the contrast should be optimum. The background, text and other elements’ colors should be chosen wisely so that content readability won’t get impacted.

Perfect contrast
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  • Content alignment

All the information that includes text, images, and buttons which you want to illustrate on the app must be organized in an easy-to-read layout. Also, the text should not overlap with reduced letter spacing and increased line height.

Content alignment
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The Final Thoughts

Now, how the app visually appears matters a ton rather than its basic functionalities as they can be less regarded sometimes… Surprising, but it’s true.

Before you begin the actual designing of the iOS apps, it’s good to create a sketch or the wire frame of the application that will help you in visualizing the app’s layout, information flow, and images. Finally, get teamed up with the iPhone app development company that’s backed by the best app designers who craft the app to the precision that meets your high-end expectations.

5 Reasons Illustrating Why Responsive Web Design Is Irresistible

“The exponential increase in the mobile usage is a major cause of the digital growth. The mobile users have already surpassed the desktop users and now the number is constantly rising,” according to Smart Insights.

responsive-website-development

The digital growth is not just pushing the businesses to have an online presence while insisting them to have websites that are mobile-friendly.

Well, the gala opportunity which is hidden behind the compulsion of making the website design responsive, that’s if worked nicely, then businesses can engage and acquire the user on-the-go.

destop-vs-mobile-responsive

Firstly, take a quick look at what the responsive website design is:

The mobile websites that are developed with responsive design are actually programmed in a fashion that easily adapt to all the digital devices’layout no matter what’s the size of the screen. It means, the website is coded once, but it works impeccably on all the devices.

In a nutshell, with one-time development, businesses are getting the website built that functions well on the myriad of devices.

Let’s discuss a few reasons that require the website to be responsive:

  • Upsurge in the mobile trend

According to a study, a significant rise is observed from Google searches to the emails opened through mobile devices in the last five years.This trend will continue at least for the next decade.So, with responsive website development you can win the mobile customers, else your competitors will.

  • Enriched user experience that cannot be overlooked

Nowadays, the people are up to their neck in and prefer to browse or search on-the-go. When the website takes so much time to load or won’t display the content nicely with less resolution, the users close the website immediately. That’s truly upsetting.

But, with responsive website design, the users can browse the website easily and left the website with a good experience. The delighted users are expected to buy the services and revisit the mobile website.

  • Get the share of mobile users

In case, you are promoting the business products or services via blogging or social media channels, then the website with responsive mobile designs is proved to be better. The 60% of the mobile users browse the social media channels with mobile.

That’s stupendous.But, beware! When you are doing such promotional activities via social channels, ensure that the website is mobile optimized, else you will end up losing the customers due to a poor experience. Get benefited with the share of mobile users by hiring responsive web design services.

  • Loved by the search engines

It’s universally known that search engine crawlers give top preference to the website that’s content and loading speed improve the user experience. The website with responsive design truly ends up the user’s frustration.

Besides, the bots find it easier to crawls the website across all the devices and the chances of on-page SEO errors are also minimal. It makes the website to top the ranking charts.

  • Make the website future proof

Innovation and advancements in the digital devices is an on-going process. The day after another, a new device is launched whose screen size and resolution are different. If you have jumped onto responsive website development bandwagon, you don’t need to worry about updating the website in future for the new devices.

Instead, the website will perform flawlessly on the upcoming devices, be it a smart TV, smart glass, or smart watch, without impacting the user experience.

Conclusion

As the mobile usage is gaining momentum, the businesses are increasingly leaning towards responsive website development to modernize the business and sync the marketing activities as per the current trends. With the pace of time, the responsive website design has not remained a fancy thing, while it has become a part and parcel of the websites.

Enjoy the great returns with responsive website design engineering!

7 Responsive Web Design Mistakes That You Should Not Make

According to eMarketer, “Nearly 2.6 billion people that are over 1/3 of worldwide consumers will use smartphones to browse websites by 2018.”

It hints you will be losing the one-third of mobile traffic if the website design is not mobile optimized. It’s a big figure that cannot be overlooked by the businesses. The mobile trend is making the businesses to build responsive website design that’s compatible with the myriad of devices to get the share of the mobile audience as well.

There exists one more fact that is if the mobile responsive designs are not crafted immaculately, the target users will turn away. It’s imperative to not make any miss while website development and UI designing. Yet, some mistakes are made. What are they?

7-mistakes-you-dont-want-to-make

Let’s dig down to know about the glaring responsive website design slip-ups that you should avoid:

Emphasis on devices rather than screen sizes

The mobile market is flooded with the range of devices like- smartphone, wearable, tablet, ipad and more that are available in different screen sizes- small size, mid-size or large size. It’s better to focus on designing the UI based on screen sizes rather than catering thousands of devices.

Not ready for new device launch

The responsive websites are designed to easily get accustomed to any device, but if the responsive web design services have developed the website considering just available devices’ screen sizes in the market, it will be a big mistake. Ensure the website design must be scalable and optimized for the upcoming launch as well.

Ignore the large screens

Don’t forget that still the website traffic from the desktop accounts to 48%, which is a significant percentage to consider. Optimize the design which works well on both mobile and desktop to allure the maximum traffic to the website.

Performance is overlooked

40% of the users abandon the website if it takes more than 3 seconds to load no matter the users are accessing it through mobile or desktop.

It’s a striking fact which end the myth that mobile users are comfortable even if the website takes too long to load the page. Make certain the website loads quickly either by reducing the images or slimming down the HTTP requests.

Same navigation across multitude of devices

All the devices are dissimilar in size and cannot have the uniform navigation site-wide. Still, if the button sizes, visual layout or menus are kept similar, it ruins the appeal of website design and user experience. Keep the app flow, color contrasts and features consistent, but not the elements to grab the maximum user’s attention.

Making the content out of sight

Considering the mobile screen of smaller size, sometimes, the content is hidden for mobile optimized websites. This is not feasible because the users will never be interested in switching to the larger screens to read the full content. It’s good to display the complete content on mobile optimized websites and you can use collapse/enlarge feature to showcase them aptly.

Testing on every device is considered as unimportant

This is vitally important to test the usability of the website on every device before its final launch. This testing helps in fixing the UX issues, otherwise, it will create a big mess.

Takeaway

The responsive design is not an investment for good designs, while it’s for designing great experiences. Also, making the website up and running isn’t an arduous task, but building it mobile responsive is crucial, which demands a lot of efforts because a single mistake can make the things go wrong and leads to poor UX. Certainly, this is not what you want. Right?

Incorporate the website design with best responsive web design service providers.

Benefits of Android Apps Development-The King of Mobile Development Technologies

The last decade has viewed a tremendous increase in the use of mobile phones. A number of operating systems and apps have been introduced in the market. Among all, Android apps development is the best choice if you have not considered cross platform app development for your business. Android is a unique operating system which offers a number of powerful features. Android is an open source operating system which supports a number of free applications. It offers great functionality and usability. Android apps development powers developers to create feature rich apps. Let us look at some of the benefits of Android apps development process.

7-advantages-of-android-mobile-apps-developmentAndroid App Development

Efficient and stable technical support:

You can avail of dedicated support from the Android apps developers who were directly involved in the app development process. Custom development of your app helps you create an app which meets your requirements. You can get exceptional support from the mobile app development company creating the app.

Enhances efficiency:

Android development results in improved effectiveness. Business apps help carry out a number of tasks with perfection. It results in employee productivity and also improves business ROI.

Protects Your Data:

Your business data is at risk when it comes to general apps. This is because they may not have specific security features to protect your data. As per your requirements for app development, necessary security measures can be taken with custom applications.

Offers customized solutions tailored for business:

Different businesses have different requirements. They need unique solutions as per the demands of their business. Unimportant or non-required feature assortment can lead to utilization of too many resources and this will slow down the entire process. This is why mobile apps Development Company offers to create a custom application using Android operating system. This results in a better solution.

Easy Maintenance:

Android applications customized for a business can give the owners complete control. You can easily run business operations using custom Android apps.

Time Saving and Cost cutting:

The cost of creating application can be quite deceptive. The price of creating a custom application might or might not be lower than buying an exceptional solution. However, it helps you stick to deadlines and your budget. The cost of creating Off-the-rack apps usually excludes the installation charges. An application which has been designed as per the unique requirements of a business delivers results in the long run. Also, it is more effective than the apps which are not customized at all. Another benefit of custom android apps development is that you will have to spend only for the specific app features that you need.

Saves Digital Files to Ensure Accountability:

One can record thoughts and ideas pertaining to your customers easily. This information can be accessed only by authorized members of the staff.

It offers a number of growth opportunities. Android apps developers work very hard to create an app from the scratch. It takes a lot of efforts to transform just an idea into a working app which has been approved and available for download on Play Store. It is very important to plan and materialize your app idea before you proceed for the android apps development process.